# Aliado

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aliado

- Industry: Software
- Headquarters: Sao Paulo, Brazil
- Website: www.alia.do
- Total disclosed funding: $2.6M
- Latest round: Seed (Jan 12, 2026)
- Investors on record: 1

## About

Based in Brazil, Aliado focuses on providing advanced artificial intelligence solutions to enhance retail customer service and boost sales conversions across various sectors, including fashion, beauty, automotive, and real estate.Aliado is a Brazilian company founded in 2025, headquartered in Sao Paulo, Brazil. It specializes in AI solutions aimed at optimizing in-store customer interactions. The company has successfully completed 2 deals, with its most recent funding round being a Seed round on January 12, 2026, totaling USD 2.60 mn raised from Headline. The founder's prior entrepreneurial history is not detailed but is pivotal to Aliado's strategic direction.Aliado specializes in artificial intelligence solutions aimed at enhancing in-store customer service and increasing sales conversions across various retail sectors, including fashion, health, beauty, wellness, automotive, and real estate. Their core product utilizes AI technology to listen to customer interactions, analyze them in real time, and provide immediate training and feedback to salespeople without requiring IT team involvement. Key features include personalized guidance sent via WhatsApp or app notifications, performance dashboards, real-time analysis of customer interactions, and tailored training based on each client's sales playbook. Aliado's offerings are designed to optimize sales opportunities by addressing the reasons behind non-sales and providing actionable solutions. The company's products are marketed primarily in North America and Europe, serving a diverse clientele ranging from individual retailers to larger chains seeking to enhance their sales effectiveness.Aliado's revenue model is structured around the provision of subscriptions for its AI-powered sales training and customer service enhancement services. Clients, primarily retailers, enter into agreements that facilitate access to the platform’s features, including real-time feedback and performance monitoring. The system supports various transaction structures, including B2B partnerships and direct-to-consumer sales. Pricing plans are designed to accommodate different retail segments, reflecting the tailored nature of the services offered, with clients paying for the implementation of AI solutions that align with their operational needs. The revenue generation is further supported by ongoing consulting and technical support to ensure optimal utilization of the platform.Looking forward, Aliado is focused on launching new products designed to further enhance customer engagement in retail settings. The company aims to expand its operations into new geographic markets in North America and Europe by the end of 2027. The recent Seed funding round of USD 2.60 mn will be pivotal in supporting these initiatives, enabling the development of innovative AI solutions and bolstering the company's market presence.

## Funding rounds

- Seed, Jan 12, 2026, $2.6M — Headline

## Investors

- Headline (https://capitalatlas.ai/funds/headline) — Seed