# ALEXOR STUDIO

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/alexor-studio

- Industry: Travel & Leisure
- Headquarters: Beijing, China
- Website: www.magicalexor.com
- Total disclosed funding: $4.5M
- Latest round: Series A (Aug 30, 2017)
- Investors on record: 1

## About

ALEXOR STUDIO is a Beijing-based company focused on developing and promoting a wide variety of magic-related cultural products and services, aiming to enhance public appreciation for magic.Founded in 2008, ALEXOR STUDIO operates out of Beijing, China. The company specializes in magic-related cultural offerings such as performances and training programs. In August 2017, ALEXOR STUDIO raised CNY 30 million in Series A funding led by Zuoyu Capital, marking its first major funding event. The founder's prior experience includes other ventures in the entertainment industry, although specific details about these companies are not disclosed.ALEXOR STUDIO, officially known as Beijing Qihuan Senlin Magic Culture Industry Group Co., Ltd., specializes in the development and promotion of magic-related cultural products and services. The company offers a comprehensive range of offerings, including magic performances, training programs, and production of magic-related merchandise. Their aim is to enhance the appreciation and understanding of magic as an art form, serving entertainment venues, educational institutions, and individual enthusiasts while marketing products within China and select international markets.ALEXOR STUDIO's revenue model revolves around B2B and direct-to-consumer transactions. Income is generated through ticket sales for live performances, training course fees, and sales of proprietary magic products. The company also collaborates with retailers and wholesalers to extend its merchandise reach. Training programs may offer a subscription model for exclusive content and workshops, highlighting a commitment to quality experiences and product offerings that foster customer loyalty.ALEXOR STUDIO plans to utilize the CNY 30 million raised in Series A funding from August 2017 to develop and launch new magic-related products, enhancing their service offerings. The company is also looking to expand into international markets, targeting regions with a growing interest in magic and performance arts. Specific timelines for these initiatives have not been disclosed, but they align with the company’s commitment to broadening their audience and enhancing their cultural impact.

## Funding rounds

- Series A, Aug 30, 2017, $4.5M — Zuoyu Capital

## Investors

- Zuoyu Capital (https://capitalatlas.ai/funds/zuoyu-capital) — Series A