# Alchemy Web Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/alchemy-web-private

- Industry: Software
- Headquarters: Gurugram, India
- Website: www.limetray.com
- Total disclosed funding: $5.7M
- Latest round: Series B (Dec 21, 2018)
- Investors on record: 8

## About

Alchemy Web Private Limited, also known as LimeTray, is an Indian company specializing in innovative restaurant management solutions that enhance operational efficiency and customer engagement.Founded in 2013 and headquartered in Gurugram, India, Alchemy Web Private Limited is dedicated to providing a comprehensive suite of solutions for the restaurant industry. The company was co-founded by Akhilesh Bali, Madhavan Krishnamachari, and Piyush Jain. It has secured a total of INR 57.52 mn in funding, with the latest funding round occurring in December 2019, which involved investors such as Hive Technologies, JSW Ventures, and Whiteboard Capital. LimeTray offers a comprehensive suite of restaurant management solutions designed to streamline operations, enhance customer engagement, and facilitate online sales. Its core products include an online food ordering system that enables restaurants to create their own branded ordering websites and mobile applications, a cloud-based point-of-sale (POS) system for managing both online and offline orders, and a fully-integrated customer relationship management (CRM) solution that automates marketing campaigns. The company also provides a table reservation system, inventory management tools, and an IVR service for efficient order taking. These products cater to a diverse clientele, including bars, cafes, cloud kitchens, enterprise establishments, dine-in restaurants, and quick-service restaurants (QSRs), primarily serving the Indian market and expanding into other regions such as Southeast Asia and the Middle East.In the most recent fiscal year, 2021, LimeTray reported a revenue of INR 2,065,510.60 and an EBITDA of -INR 1,175,221.60. The company generates revenue primarily through a subscription-based model for its software solutions, allowing clients to access a range of services including the online ordering system, POS system, and CRM.Moving forward, Alchemy Web Private Limited aims to enhance its product offerings by developing new features and functionalities for its existing solutions. The company is also targeting expansion into new markets, specifically in Southeast Asia and the Middle East, with plans to establish a presence by the end of 2023. The recent funding of INR 57.52 mn will be allocated to support these initiatives, allowing the company to further develop its technology and marketing efforts.

## Funding rounds

- Series B, Dec 21, 2018, $0.7M — The Hive, JSW Ventures, Alteria Capital, Whiteboard Capital, Z47, Milestone Trustee Services
- Series B, Jun 2, 2017, $1.6M — Matrix Partners, JSW Ventures, Whiteboard Capital, Hive Technologies
- Series B, Jun 7, 2016, $1.6M — Matrix Partners, Whiteboard Capital, Hive Technologies
- Series A, Jun 8, 2015, $1.1M — Matrix Partners
- Series A, Aug 12, 2014, $0.7M — Matrix Partners

## Investors

- Matrix Partners (https://capitalatlas.ai/funds/matrix-partners) — Series A, Series B
- Whiteboard Capital (https://capitalatlas.ai/funds/whiteboard-capital) — Series B
- Hive Technologies — Series B
- JSW Ventures (https://capitalatlas.ai/funds/jsw-ventures) — Series B
- The Hive (https://capitalatlas.ai/funds/the-hive) — Series B
- Alteria Capital (https://capitalatlas.ai/funds/alteria-capital) — Series B
- Z47 (https://capitalatlas.ai/funds/z47) — Series B
- Milestone Trustee Services — Series B