# alaTest

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/alatest

- Industry: Internet
- Headquarters: Stockholm, Sweden
- Website: www.alatest.com
- Latest round: Seed (Dec 1, 2006)
- Investors on record: 2

## About

alaTest is a consumer-focused platform that specializes in product reviews, testing, and price comparisons, empowering informed shopping decisions by utilizing advanced algorithms to aggregate product quality ratings.Founded in 2005 by Arie Struik, alaTest operates from its headquarters in Stockholm, Sweden. The company primarily engages in product reviews and price comparisons, serving individual consumers and retail clients. It has executed two funding deals, the latest being in July 2008 when it received financing from Bertelsmann Digital Media Investments.alaTest.com specializes in product reviews, testing, and price comparison, providing a platform for consumers seeking informed shopping decisions. Its core offering is the alaScore™, which aggregates various product quality ratings for reliable assessments of consumer goods. The service is designed for individuals looking for guidance on technology and electronics purchases, while also catering to retail clients interested in enhancing their offerings through trusted reviews. alaTest operates in multiple markets including North America, Europe, and parts of Asia, ensuring accessibility for a wide range of users.In the most recent year of 2018, alaTest reported revenue of USD 0 and an EBITDA of USD -57.5 mn. The revenue model focuses on free access to product comparison services while generating income through partnerships and advertising with retailers and manufacturers. This structure allows alaTest to maintain a no-cost service for consumers while developing revenue through strategic collaborations.alaTest aims to leverage its most recent funding round from July 2008 to support its growth strategy. The company is exploring the development of new products and enhancements to its comparison services. Additionally, plans are in place to expand into new geographic markets to reach a broader audience. Specific details regarding product launches or targeted regions have not been disclosed, but the emphasis is clearly on utilizing funding to bolster both product offerings and market reach.

## Funding rounds

- Seed, Dec 1, 2006 — b2venture, M10 GmbH

## Investors

- b2venture (https://capitalatlas.ai/funds/b2venture) — Seed
- M10 GmbH — Seed