# Aislelabs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aislelabs

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.aislelabs.com
- Total disclosed funding: $1.5M
- Latest round: Seed (Mar 19, 2014)
- Investors on record: 3

## About

Aislelabs is a technology company that provides WiFi marketing and analytics solutions, transforming standard WiFi services into profitable assets for a variety of businesses.Founded in 2013 in Toronto, Canada, Aislelabs specializes in WiFi marketing and analytics solutions. The company was co-founded by Nick Koudas and Nilesh Bansal. Aislelabs raised USD 1.5 mn in a Seed funding round on March 19, 2014, co-led by MaRS Investment Accelerator Fund, RHO Capital Partners, and Salesforce, Inc. The total amount raised by the company is USD 1.5 mn.Aislelabs specializes in WiFi marketing and analytics solutions, designed to convert traditional WiFi services into profit-generating assets for businesses across various sectors. Their core offerings include advanced visitor analytics, location-triggered email marketing, and real-time messaging services tailored for three key visitor personas: new visitors, frequent returnees, and those who have not visited in a while. The platform allows customers to gather critical insights into foot traffic, dwell times, and user demographics, enhancing marketing efforts and operational efficiency. Aislelabs serves a diverse clientele, including shopping centers, airports, mixed-use developments, smart cities, hotels, and coffee shops, primarily in North America and expanding into other international markets. The solutions are built to integrate seamlessly with existing hardware, ensuring compatibility and ease of implementation for businesses looking to harness the benefits of data-driven marketing.Aislelabs generates revenue primarily through subscription-based models and partnerships with various industry stakeholders, including managed service providers (MSPs), telecommunications companies, and internet service providers (ISPs). The company offers a range of pricing plans for its services, which may include monthly or annual subscriptions that provide access to its advanced analytics and marketing tools. Clients typically engage in transactions based on their specific needs, selecting from tailored services such as custom analytics and network support, which are presented as part of Aislelabs' professional service offerings. This B2B structure facilitates collaboration with businesses aiming to enhance their marketing strategies and optimize customer engagement through data insights and targeted communications. The company’s solutions are particularly focused on sectors that benefit from high dwell times and customer loyalty, reinforcing their position in the market.With the recent funding of USD 1.5 mn raised in March 2014, Aislelabs plans to enhance its product offerings by developing new features and capabilities in its analytics platform. The company aims to expand its services into new markets, specifically targeting Europe and Asia by 2025, to reach a broader audience. The funding will support these initiatives, focusing on technology development and market penetration strategies.

## Funding rounds

- Seed, Mar 19, 2014, $1.5M — RHO, Salesforce, Inc., MaRS Investment Accelerator Fund

## Investors

- RHO (https://capitalatlas.ai/funds/rho) — Seed
- Salesforce, Inc. — Seed
- MaRS Investment Accelerator Fund (https://capitalatlas.ai/funds/mars-investment-accelerator-fund) — Seed