# AisleBuyer

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aislebuyer

- Industry: Software
- Headquarters: Boston, US
- Website: www.aislebuyer.com
- Total disclosed funding: $7.5M
- Latest round: Series E (Jun 13, 2011)
- Investors on record: 1

## About

AisleBuyer provides innovative technology solutions that enhance the shopping experience for consumers and retailers by integrating with existing retail systems, enabling tailored shopping experiences, inventory management, and personalized promotions.Founded in 2009 in Boston, US, AisleBuyer develops a digital platform that improves retail operations. The company has undergone a significant strategic change, culminating in its acquisition by Intuit in April 2012 for an undisclosed amount. AisleBuyer has successfully completed five deals to date, including a Series E funding round in which they raised USD 7.50 mn, led by Old Willow Partners. This amount represents their total amount raised.AisleBuyer offers a comprehensive suite of technology-driven solutions designed to streamline the shopping experience for both consumers and retail businesses. Their core product includes a digital platform that integrates with existing retail systems, enabling users to access tailored shopping experiences, real-time inventory updates, and personalized promotions. This platform addresses key challenges such as inventory management and customer engagement, allowing retailers to optimize their operations while providing consumers with a more efficient shopping journey. AisleBuyer primarily serves retail businesses, ranging from small independent stores to large chain retailers, across various geographical markets including North America, Europe, and Asia. The end users of these services are typically shoppers who benefit from enhanced product discoverability and targeted offers, thereby improving customer satisfaction and driving sales for retailers.Revenue for AisleBuyer is generated through a subscription-based model, where retail clients subscribe to access the platform's suite of services. These subscriptions are tailored according to the size and specific needs of the retailer, allowing for flexibility in scaling based on business growth. Transactions typically occur on an annual or monthly basis, depending on the chosen subscription plan. Additionally, AisleBuyer may engage in partnerships with key retailers, where revenue is also derived from performance-based incentives linked to sales increases attributed to their technology solutions. The flagship offering, characterized by its innovative features, positions the company to capitalize on the growing demand for enhanced retail experiences in both B2B and direct-to-consumer markets.Following its acquisition by Intuit, AisleBuyer aims to leverage its resources to design and launch new products that enhance their digital platform. They plan to expand into additional international markets, focusing on Europe and Asia by 2024. The recent funding will support these initiatives through technology enhancements and market entry strategies.

## Funding rounds

- Series E, Jun 13, 2011, $7.5M — Old Willow Partners
- Series A, Nov 23, 2010 — Old Willow Partners

## Investors

- Old Willow Partners (https://capitalatlas.ai/funds/old-willow-partners) — Series A, Series E