# Aisle411

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aisle411

- Industry: Internet
- Headquarters: St. Louis, US
- Website: www.aisle411.com
- Total disclosed funding: $6.5M
- Latest round: Series A (Sep 4, 2013)
- Investors on record: 5

## About

Aisle411 provides innovative indoor navigation and augmented reality solutions aimed at improving customer engagement and optimizing retail spaces.Aisle411 specializes in enhancing indoor navigation for retail environments. Founded in St. Louis, US, the company has pivoted towards integrating augmented reality technology into their offerings. The company was co-founded by Matthew Kulig, who has prior experience in establishing tech ventures. Aisle411 raised USD 6.3 mn in Series A funding on September 4, 2013, led by Cultivation Capital with participation from multiple investors including Billiken Angels Network and Springfield Angel Network. The total amount raised by the company is USD 6.3 mn, with a current valuation of USD 24.89 mn.Aisle411 specializes in indoor navigation and augmented reality solutions designed to enhance customer engagement and optimize retail environments. Their core offerings include Searchable Venue Maps, which digitize indoor spaces and streamline store inventory and floor plans. Utilizing various indoor positioning technologies such as Wi-Fi, beacons, and computer vision, Aisle411's products help businesses navigate their venues effectively. The company’s analytics tools convert positioning data into actionable insights, enabling retailers to measure customer behavior, monitor dwell patterns, and refine product placements based on store traffic. These solutions are deployed across diverse sectors, including retail, office spaces, airports, and conference venues, particularly in North America and select international markets. End users include retailers looking to enhance the shopping experience, as well as consumers seeking efficient ways to navigate indoor spaces.Aisle411 generates revenue primarily through subscription-based models and partnerships with retailers and enterprises. Their services involve implementation of indoor mapping and augmented reality solutions, which consist of initial setup fees followed by ongoing service fees for maintenance and updates. Clients, including large retailers and venue operators, enter into agreements for the deployment of Aisle411’s technology, which includes services such as Indoor Mapping, Analytics, and AR Experiences. Each transaction is tailored to clients' specific requirements, allowing flexibility in pricing based on the scope of services rendered. Aisle411’s flagship products, such as the Store Builder and augmented reality solutions, are integral to their offerings, providing a comprehensive toolkit for clients aiming to enhance customer engagement and operational efficiency.In September 2013, Aisle411 raised USD 6.3 mn in Series A funding, which will be utilized to expand its product offerings and enhance the technology infrastructure. The company plans to launch new augmented reality products by the end of 2014 while simultaneously targeting expansion into new geographic regions, particularly Europe and Asia, aiming to establish a presence by 2015. The recent funding will support the development of these initiatives and strengthen Aisle411's position in the market.

## Funding rounds

- Series A, Sep 4, 2013, $6.3M — Plug and Play, Cultivation Capital, St. Louis Arch Angels, Billiken Angels Network, Springfield Angel Network
- Seed, Sep 5, 2012, $0.3M — Cultivation Capital

## Investors

- Cultivation Capital (https://capitalatlas.ai/funds/cultivation-capital) — Seed, Series A
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Series A
- St. Louis Arch Angels — Series A
- Billiken Angels Network — Series A
- Springfield Angel Network — Series A