# Airu

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/airu

- Industry: Retail
- Headquarters: Sao Paulo, Brazil
- Website: www.airu.com.br
- Total disclosed funding: $2.5M
- Latest round: Seed (May 22, 2013)
- Investors on record: 1

## About

Airu is a Brazilian skincare company dedicated to enhancing health, well-being, and personal care through a diverse range of skincare products.Founded in 2011 and headquartered in Sao Paulo, Brazil, Airu specializes in skincare solutions. The company raised USD 2.5 mn in Seed funding from Rocket Internet SE on May 22, 2013, which enabled it to enhance its product offerings and market reach.AIRU specializes in skincare products that emphasize health, well-being, and personal care. The primary offerings include a range of facial cleansing products, exfoliants, masks, and moisturizers designed to cater to various skin types and concerns. The flagship products, such as their deep cleansing routines and clay masks, effectively remove impurities, control oiliness, and hydrate the skin. These products are utilized by a diverse clientele, including beauty enthusiasts and individuals seeking effective home skincare solutions. AIRU's products are sold primarily in Brazil, targeting both urban and suburban consumers who prioritize self-care and natural ingredients in their skincare regimen.AIRU generates revenue through direct-to-consumer sales channels, allowing customers to purchase products online or through retail partnerships. The company’s pricing structure includes individual product sales and bundled purchases, fostering brand loyalty among repeat customers. Seasonal promotions and special offers are also employed to attract new clientele while retaining existing customers.Airu plans to launch new skincare products and expand into additional markets, leveraging the recent Seed financing of USD 2.5 mn raised in May 2013 from Rocket Internet. The funding will support the development of innovative products tailored to market demands and enhance marketing efforts to reach a broader audience.

## Funding rounds

- Seed, May 22, 2013, $2.5M — Rocket Internet SE

## Investors

- Rocket Internet SE (https://capitalatlas.ai/funds/rocket-internet-se) — Seed