# Airbuy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/airbuy

- Industry: Internet
- Headquarters: Johannesburg, South Africa
- Website: www.airbuy.africa
- Total disclosed funding: $0.4M
- Latest round: Seed (Jul 6, 2017)
- Investors on record: 1

## About

Airbuy is an innovative e-commerce platform based in South Africa, specializing in connecting consumers with a diverse range of products online, enhancing the shopping experience through technology-driven solutions.Founded in 2016 and headquartered in Johannesburg, South Africa, Airbuy operates an online marketplace that simplifies the purchasing process. The company received funding from Amazon Web Services, Inc. in April 2018, raising ZAR 0.180 mn to support its operations. It has successfully completed 2 deals to date, with its latest funding round marking a significant milestone in its growth trajectory.Airbuy Africa specializes in providing innovative e-commerce solutions designed to streamline the purchasing process for its customers. The company's core offerings include a robust online marketplace that connects consumers with a wide variety of products ranging from electronics to fashion. By leveraging technology, Airbuy Africa enhances the shopping experience through features such as user-friendly interfaces, secure payment options, and efficient logistics support. The primary end users of these services are consumers across various demographics, particularly targeting urban dwellers seeking convenient access to products. The company's services are designed to address key challenges in the retail space, including accessibility, product variety, and delivery efficiency. Airbuy Africa operates primarily in the African market, with a focus on countries such as Nigeria, Kenya, and South Africa, ensuring that its product offerings cater to the unique needs of these diverse consumer bases.Airbuy Africa generates revenue through a multi-faceted business model that incorporates both B2C and B2B transactions. The company engages in direct sales to consumers while also establishing partnerships with local retailers and wholesalers to expand its product range. Revenue is accrued from transaction fees associated with sales made through its online platform, as well as subscription fees for premium seller accounts. The pricing structure is designed to attract both individual consumers and businesses, with various tiers for sellers that offer enhanced visibility and access to analytics. Airbuy Africa's flagship service, the online marketplace, is central to its revenue generation strategy, facilitating seamless transactions that cater to a growing demand for online shopping solutions in the regions it operates.Airbuy Africa aims to launch new products tailored to the evolving needs of its customers, with specific timelines for these releases yet to be disclosed. The company plans to expand its operations into additional African markets, targeting growth in regions where e-commerce is gaining traction, with detailed timelines for these expansions forthcoming. The recent funding of ZAR 0.180 mn led by Amazon Web Services will be instrumental in supporting these initiatives, enabling advancements in technology and service offerings to better serve its customer base.

## Funding rounds

- Seed, Jul 6, 2017, $0.4M — IDF Capital

## Investors

- IDF Capital — Seed