# Ainsly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ainsly

- Industry: Healthcare Specialists
- Headquarters: London, UK
- Website: www.hiwaldo.com
- Total disclosed funding: $5.4M
- Latest round: Series A (Jul 17, 2018)
- Investors on record: 4

## About

Ainsly Limited is a UK-based company specializing in the production and distribution of innovative daily contact lenses that enhance hydration and comfort through Vitamin B12 infusion.Founded in 2017 in London, UK, Ainsly Limited focuses on distributing contact lenses infused with Vitamin B12 for enhanced user comfort. The company has raised GBP 3.44 million in a Series A funding round in July 2018, valuing it at GBP 19.19 million. The funding was led by PROfounders Capital and JXC Ventures, with a total of three deals completed since inception. Ashleigh Hinde and Mats Van Der Kolk are the founders, with Hinde also serving as CEO.Ainsly Limited, through its brand WALDO, specializes in daily contact lenses infused with Vitamin B12, providing a 30% increase in hydration for those suffering from dry eyes. These breathable lenses are designed for comfort and cater to a wide range of customers, primarily in North America and Europe, focusing on affordability and quality.WALDO employs a direct-to-consumer sales model, particularly through subscription services for its daily contact lenses. The pricing for Vitamin B12-infused lenses is set at GBP 24 per box, while other moisture-rich options are available for GBP 20 per box. This pricing structure allows customers to save over 40% compared to traditional brands, supporting steady revenue through repeat purchases.Following the GBP 3.44 million raised in Series A funding in July 2018, Ainsly Limited plans to enhance its product line and expand into new markets. The funding will support the launch of additional contact lens products designed to cater to specific eye care needs, with a focus on markets in Europe and North America by the end of 2023. This strategic move aims to solidify the brand's presence in the optical market while enhancing customer accessibility.

## Funding rounds

- Series A, Jul 17, 2018, $4.5M — PROfounders Capital, JXC Ventures, Tectonic Capital
- Seed, Aug 23, 2017, $0.9M — JXC Ventures, Atami Capital

## Investors

- JXC Ventures — Seed, Series A
- Atami Capital (https://capitalatlas.ai/funds/atami-capital) — Seed
- PROfounders Capital (https://capitalatlas.ai/funds/profounders-capital) — Series A
- Tectonic Capital (https://capitalatlas.ai/funds/tectonic-capital) — Series A