# Aimon.cn

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aimon-cn

- Industry: Hardware
- Headquarters: Shanghai, China
- Website: www.aimon.cn
- Latest round: Series C (Jul 5, 2019)
- Investors on record: 5

## About

Established in 2013, Aimon.cn is a Shanghai-based company specializing in the design and retail distribution of licensed anime merchandise, enhancing consumer engagement through immersive experiences.Aimon (Shanghai) Animation Design Co., Ltd. focuses on the creation and commercialization of various intellectual property themed products. Founded in 2013 by Weicheng Wu, the company has raised a total of USD 7.60 mn in funding, with its latest round being a Series B investment led by Bilibili Inc. on April 25, 2021. Aimon operates retail locations in Shanghai, Hangzhou, and Beijing, targeting anime enthusiasts across these major urban centers.Aimon (Shanghai) Animation Design Co., Ltd. specializes in the design, production, and retail distribution of licensed anime merchandise. The company's core offerings include the creation and commercialization of various intellectual property (IP) themed products, designed to enhance consumer engagement through interactive experiences. Aimon operates a network of retail stores featuring a wide range of original merchandise, catering to anime enthusiasts in cities such as Shanghai, Hangzhou, and Beijing.Aimon generates revenue through direct retail sales, partnerships, and wholesale distribution of its products. The business model includes B2C transactions via flagship stores and online platforms, as well as B2B engagements with retailers and event organizers. Aimon's flagship brands, such as Aimon Chengpin and Moehot, offer products appealing to different segments of the anime market, with pricing structures reflecting the quality of the licensed items.In April 2021, Aimon.cn raised USD 7.60 mn in Series B funding from new investor Broadstream Capital. This financial support will be directed towards designing and launching new products aimed at enhancing its merchandise offerings. Aimon plans to expand its geographic reach, targeting new markets beyond its current locations in China, although specific regions have yet to be disclosed. The funding will also aid in strengthening partnerships and increasing brand visibility through promotional events.

## Funding rounds

- Series C, Jul 5, 2019 — Houde Fund, Volcanics Venture, Shanghai Mihoyou Tianming Technology
- Series A, Apr 19, 2017 — NewMargin Ventures, Fortune Capital
- Series A, Jun 16, 2016 — Volcanics Venture

## Investors

- Volcanics Venture (https://capitalatlas.ai/funds/volcanics-venture) — Series A, Series C
- NewMargin Ventures (https://capitalatlas.ai/funds/newmargin-ventures) — Series A
- Fortune Capital — Series A
- Houde Fund (https://capitalatlas.ai/funds/houde-fund) — Series C
- Shanghai Mihoyou Tianming Technology — Series C