# Aiji Net

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aiji-net

- Industry: Insurance
- Headquarters: Seoul, South Korea
- Website: www.bodoc.kr
- Total disclosed funding: $14M
- Latest round: Series C (May 7, 2022)
- Investors on record: 11

## About

Based in South Korea, Aiji Net specializes in providing innovative insurance management solutions that optimize individual consumers' insurance policies, ensuring informed decision-making regarding coverage.Aiji Net, founded in 2014, operates from its headquarters in Seoul, South Korea, offering services in the insurance management sector. The firm has executed a total of 10 deals, with a recent notable funding round occurring on February 4, 2025, where it raised KRW 14 billion in an IPO. The lead investor for this Series C round was InterVest. Aiji Net has raised a total of KRW 10,200.530 million, resulting in a current company valuation of KRW 85,665.188 million.Aiji Net's platform, Bodoc, provides comprehensive insurance management solutions, including an insurance diagnosis service that evaluates client insurance coverage to identify unnecessary policies. It utilizes over 431,000 assessments to deliver tailored recommendations, serving a diverse clientele of individual consumers and potential small to medium enterprises in South Korea, aimed at enhancing insurance efficiency and informed decision-making.Bodoc operates on a direct-to-consumer revenue model, facilitating user engagement for insurance portfolio assessments. The company implements a subscription service that allows ongoing evaluations and personalized recommendations based on evolving insurance needs. Revenue is generated through service fees linked to insurance diagnosis and policy recommendations, emphasizing value-based pricing aligned with service complexity and customization.Aiji Net plans to leverage its recent funding from its IPO on February 4, 2025, to expand its product offerings and market reach. The company is focused on launching new features designed to enhance user experience and engagement by mid-2025. Additionally, Aiji Net aims to enter new geographic markets, with specific interest in Southeast Asia, by the end of 2025.

## Funding rounds

- Series C, May 7, 2022, $8M — SBI Investment Korea, Woori Bank, InterVest, Hana Securities, How Investment
- Series B, Nov 26, 2020, $4.5M — SBI Investment Korea, InterVest, Mirae Asset Venture Investment, Hana Securities, HANCOM INVESTMENT
- Series A, Dec 14, 2018, $1.3M — G.N.TECH Venture Capital, Woori Technology Investment
- Seed, Oct 1, 2015 — Korea Tech Incubator for Startup, The Ventures

## Investors

- Korea Tech Incubator for Startup — Seed
- The Ventures (https://capitalatlas.ai/funds/the-ventures) — Seed
- G.N.TECH Venture Capital (https://capitalatlas.ai/funds/g-n-tech-venture-capital) — Series A
- Woori Technology Investment (https://capitalatlas.ai/funds/woori-technology-investment) — Series A
- SBI Investment Korea (https://capitalatlas.ai/funds/sbi-investment-korea) — Series B, Series C
- InterVest (https://capitalatlas.ai/funds/intervest) — Series B, Series C
- Mirae Asset Venture Investment (https://capitalatlas.ai/funds/mirae-asset-venture-investment) — Series B
- Hana Securities (https://capitalatlas.ai/funds/hana-securities) — Series B, Series C
- HANCOM INVESTMENT — Series B
- Woori Bank — Series C
- How Investment (https://capitalatlas.ai/funds/how-investment) — Series C