# AIFluence

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aifluence

- Industry: Marketing/Advertising
- Headquarters: Newark, US
- Website: www.ai-fluence.com/
- Total disclosed funding: $1M
- Latest round: Seed (Jul 15, 2021)
- Investors on record: 4

## About

AIFluence, Inc. is an AI-driven influencer marketing platform that specializes in enhancing customer engagement and aiding brand growth through targeted collaborations with micro and nano influencers.Founded in 2019 and headquartered in Newark, US, AIFluence, Inc. operates within the influencer marketing space, connecting brands and NGOs with relevant influencers. The company’s founders include Ankit Jindal, Lamusia Anzaya, and Nelson Aseka, who also serves as CEO. AIFluence raised USD 1 million in Seed funding on July 15, 2021, led by EQ2 Ventures with participation from Antler, ArabyAds, and Oui Capital. This funding marked the company’s first significant deal.AIFluence offers an AI-powered influencer marketing platform designed to facilitate customer acquisition and brand growth. The platform connects brands and NGOs with micro and nano influencers across social media, providing services like influencer discovery, campaign management, and performance tracking. Their offerings cater to various sectors, including brands aiming for customer engagement and NGOs focusing on social development goals (SDGs).AIFluence’s revenue model is based on partnerships with brands and NGOs utilizing its marketing services. Clients enter agreements for campaign management, with pricing depending on project scope and influencer engagement levels. The company's revenue is generated through these campaigns, offering performance analytics that illustrate the effectiveness of influencer-driven strategies.Following a Seed funding round of USD 1 million in July 2021, AIFluence plans to utilize these funds for growth and expansion. The company aims to enhance its product offerings and expand into new markets, particularly focusing on regions in Africa and beyond. Specific product developments and release dates have not been disclosed.

## Funding rounds

- Seed, Jul 15, 2021, $1M — Antler, Oui Capital, ArabyAds, EQ2 Ventures

## Investors

- Antler (https://capitalatlas.ai/funds/antler) — Seed
- Oui Capital (https://capitalatlas.ai/funds/oui-capital) — Seed
- ArabyAds — Seed
- EQ2 Ventures (https://capitalatlas.ai/funds/eq2-ventures) — Seed