# AIadmobi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aiadmobi

- Industry: Marketing/Advertising
- Headquarters: Beijing, China
- Website: www.aiadmobi.com
- Total disclosed funding: $32M
- Latest round: Series B (Mar 20, 2018)
- Investors on record: 3

## About

AIadmobi specializes in smart game distribution solutions, utilizing artificial intelligence and big data to enhance app publishing across the globe and optimize advertising strategies for clients.AIadmobi, founded in 2015 in Beijing, China, focuses on providing advanced technology solutions for app distribution. The company raised CNY 200 million in Series B funding on March 20, 2018, co-led by Everest VC, Sea Limited, and Y&R Capital. Zhe Han serves as both the CEO and founder, bringing expertise from prior ventures in technology.AIadmobi offers NoxMobi, a comprehensive platform for smart game distribution that employs artificial intelligence and big data. Its Demand-Side Platform (DMP) enhances audience targeting and engagement in real-time, facilitating advertising campaigns through Cost Per Install (CPI) and Cost Per Action (CPA) models. NoxMobi caters to a diverse clientele across over 200 countries, reaching more than one billion unique users, aiming to maximize advertising efficiency and return on investment.AIadmobi generates revenue through performance-based advertising solutions aligned with client objectives, focusing on CPI and CPA models. Working alongside high-quality media partners, the company ensures competitive Cost Per Mille (CPM) rates and a guaranteed fill rate. Transactions are primarily Business-to-Business (B2B), where clients set budgets and monitor campaign performance continuously, benefiting from 24/7 data optimization to maximize impact.AIadmobi plans to leverage its recent CNY 200 million Series B funding to further develop innovative products and expand into new markets. The company is targeting growth in Asia and Europe by 2025, with a focus on enhancing its technology offerings. The funding will support these initiatives, ensuring that the company remains competitive in the evolving app distribution landscape.

## Funding rounds

- Series B, Mar 20, 2018, $32M — Sea Limited, Everest VC, Y&R Capital

## Investors

- Sea Limited — Series B
- Everest VC (https://capitalatlas.ai/funds/everest-vc) — Series B
- Y&R Capital (https://capitalatlas.ai/funds/y-r-capital) — Series B