# Ai Palette Pte.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ai-palette-pte

- Industry: Software
- Headquarters: Singapore, Singapore
- Website: www.aipalette.com
- Total disclosed funding: $10M
- Latest round: Series A (Mar 25, 2024)
- Investors on record: 7

## About

Based in Singapore, Singapore, and founded in 2018 by CEO Som Ganchoudhuri and CTO Himanshu Upreti, Ai Palette Pte Ltd, a.k.a. Ai Palette operates as a software company that provides a virtual agent platform for analytics for brands to track real-time trends, predict their trajectories, and adapt to market changes. In March 2025, GlobalData Plc acquired Ai Palette Pte Ltd from?500 Global, Exfinity Venture Partners, Entrepreneur First, pi Ventures, Decacorn Capital, Tin Men Capital?for an?undisclosed amount.?The company’s product line includes Foresight Engine, Concept Genie, Screen Winner, and FoodGPT, which serve various functions such as marketing, R&D innovation, consumer insights, and product renovation. The Foresight Engine helps brands identify emerging trends using over 61 billion data points. Concept Genie accelerates the creation of new product concepts based on these trends. Screen Winner allows brands to virtually evaluate product concepts against consumer preferences and market competition. FoodGPT serves as an AI assistant for end-to-end trend identification, concept development, and efficient testing. Ai Palette's platform integrates with proprietary and external data sources to provide comprehensive insights and solutions for marketing, R&D, and consumer insights. The firm generates revenue from subscriptions to its platform packages, which include Gold, Platinum, Diamond, and Enterprises. The company plans to use its proceeds from June 2024 funding to expand market reach and accelerate product innovation.

## Funding rounds

- Series A, Mar 25, 2024, $5.3M — pi Ventures, Tin Men Capital, Orzon Ventures
- Series A, Dec 12, 2023, $3.2M — Exfinity Venture Partners, Entrepreneur First, pi Ventures, Decacorn Capital, SGInnovate
- Series A, Dec 2, 2021, $1.6M — Exfinity Venture Partners, Entrepreneur First, pi Ventures, Decacorn Capital, SGInnovate

## Investors

- Exfinity Venture Partners (https://capitalatlas.ai/funds/exfinity-venture-partners) — Series A
- Entrepreneur First (https://capitalatlas.ai/funds/entrepreneur-first) — Series A
- pi Ventures (https://capitalatlas.ai/funds/pi-ventures) — Series A
- Decacorn Capital (https://capitalatlas.ai/funds/decacorn-capital) — Series A
- SGInnovate (https://capitalatlas.ai/funds/sginnovate) — Series A
- Tin Men Capital (https://capitalatlas.ai/funds/tin-men-capital) — Series A
- Orzon Ventures — Series A