# AI or Not

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ai-or-not

- Industry: Software
- Headquarters: Alameda, US
- Website: www.aiornot.com/
- Total disclosed funding: $5.7M
- Latest round: Seed (Nov 20, 2024)
- Investors on record: 3

## About

Based in California, US, and founded in 2023 by CEO Anatoly Kvitnitsky, AI or Not Inc. operates as a provider of AI detection tools that help businesses verify the authenticity of media, including images, audio, and video, ensuring compliance and fraud prevention. In January 2025, AI or Not Inc. raised USD 5 million in seed funding led by Foundation Capital, with participation from GTMfund and Plug and Play Ventures.

AI or Not specializes in advanced detection tools aimed at identifying AI-generated content across various media types, including images, audio, and video. Their core product offerings include an AI image detector, an audio AI checker, and an GenKYC solution intended for Know Your Customer (KYC) compliance. These tools serve to mitigate fraud, verify authenticity, and safeguard copyright by accurately assessing whether content has been manipulated by generative AI technologies such as Stable Diffusion, Midjourney, and DALL-E. The company targets a diverse client base, including businesses across industries that deal with high volumes of media content, such as online marketplaces, media outlets, and financial institutions. AI or Not's products are available in multiple geographic markets, notably North America, Europe, and parts of Asia, catering to organizations looking to improve their trust and safety protocols against the backdrop of growing AI usage.

AI or Not generates revenue primarily through a subscription-based model, offering a range of pricing tiers to accommodate different business needs. The free plan provides 10 AI image checks per month, while the base plan, priced at USD 5 per month, offers 100 image checks along with premium reporting features. The company also provides enterprise-level solutions with custom pricing for businesses requiring higher volumes of checks and support, further solidifying its recurring revenue stream.

AI or Not plans to target new markets in Asia and Europe by the end of 2025, improving their geographic reach in response to increasing demand for AI detection technologies.

## Funding rounds

- Seed, Nov 20, 2024, $5.7M — Foundation Capital, Plug and Play, GTMfund

## Investors

- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Seed
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed
- GTMfund (https://capitalatlas.ai/funds/gtmfund) — Seed