# Agromentum

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/agromentum

- Industry: Software
- Headquarters: Fresno, US
- Website: www.fieldin.com
- Total disclosed funding: $47M
- Latest round: Series B (Sep 1, 2021)
- Investors on record: 12

## About

Based in the US, Agromentum Ltd. operates Fieldin, a company that provides innovative smart farming solutions designed to enhance agricultural efficiency for permanent crop growers.Agromentum Ltd. specializes in smart farming technology that optimizes agricultural operations. The company was founded in Fresno, US, in 2012 by Boaz Bachar, Iftach Birger, and Yonatan Horovitz. Its most recent funding round occurred in September 2021, where it raised USD 30 mn in Series B funding, led by Fortissimo Capital, with notable participation from both new and returning investors. The company has successfully completed 6 deals to date.Fieldin specializes in smart farming solutions aimed at enhancing the efficiency of agricultural operations, particularly for permanent crop growers. Their core offerings include a sophisticated cloud-based platform that integrates real-time data from various farming equipment and operators, facilitating better decision-making and operational execution. This technology allows customers to monitor activities such as spraying, harvesting, and tractor operations, ensuring tasks are performed according to established standards. By digitizing mechanized activities, Fieldin helps growers identify inefficiencies, streamline operations, and reduce costs related to chemicals, fuel, and labor. The company's solutions are utilized by a diverse client base across North America, South America, and parts of Europe, serving agricultural enterprises looking to improve the sustainability and productivity of their operations.Fieldin generates revenue primarily through a subscription-based model, which provides clients access to its cloud-based platform and real-time monitoring capabilities. Customers pay for the service based on the scale of their operations, typically determined by the number of acres managed or the volume of equipment used. The transaction structure includes direct relationships with agricultural businesses, which leverage Fieldin's technology to improve operational efficiencies. Fieldin's services encompass various agricultural activities, from crop management to equipment tracking, enabling growers to maximize their resource allocation and drive profitability. Specific pricing plans are tailored to meet the needs of different operations, with discounts available for larger-scale users or long-term partnerships.In September 2021, Agromentum Ltd. raised USD 30 mn in Series B funding. The company plans to utilize this funding to expand its operations and business reach. Future growth strategies include the development and launch of new products designed to further enhance agricultural management capabilities. Additionally, Agromentum aims to enter new geographic markets, although specific regions have not been detailed. This expansion is expected to complement their ongoing efforts to improve operational offerings and customer accessibility.

## Funding rounds

- Series B, Sep 1, 2021, $30M — Fortissimo Capital, Terra Venture Partners, Icon Ventures, Akkadian Ventures, Zeev Ventures, Mindset Ventures, Maor Investments, Gal Ventures, Germin8 Ventures
- Series A, Sep 5, 2019, $12M — Terra Venture Partners, AgFunder, Zeev Ventures, Mindset Ventures, Cavallo Ventures, Gal Ventures, Germin8 Ventures
- Seed, Jan 10, 2018, $4M — Terra Venture Partners, Israel Innovation Authority, Gal Ventures, Germin8 Ventures
- Seed, Nov 22, 2014, $1M — Terra Venture Partners

## Investors

- Terra Venture Partners (https://capitalatlas.ai/funds/terra-venture-partners) — Seed, Series A, Series B
- Israel Innovation Authority — Seed
- Gal Ventures (https://capitalatlas.ai/funds/gal-ventures) — Seed, Series A, Series B
- Germin8 Ventures (https://capitalatlas.ai/funds/germin8-ventures) — Seed, Series A, Series B
- AgFunder (https://capitalatlas.ai/funds/agfunder) — Series A
- Zeev Ventures (https://capitalatlas.ai/funds/zeev-ventures) — Series A, Series B
- Mindset Ventures (https://capitalatlas.ai/funds/mindset-ventures) — Series A, Series B
- Cavallo Ventures (https://capitalatlas.ai/funds/cavallo-ventures) — Series A
- Fortissimo Capital (https://capitalatlas.ai/funds/fortissimo-capital) — Series B
- Icon Ventures (https://capitalatlas.ai/funds/icon-ventures) — Series B
- Akkadian Ventures (https://capitalatlas.ai/funds/akkadian-ventures) — Series B
- Maor Investments (https://capitalatlas.ai/funds/maor-investments) — Series B