# Agrimedia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/agrimedia

- Industry: Internet
- Headquarters: Shinjuku, Japan
- Website: www.agrimedia.jp
- Total disclosed funding: $9.6M
- Latest round: Series D (Mar 10, 2021)
- Investors on record: 6

## About

Agrimedia Inc. connects urban consumers with agriculture through innovative services, including community farming and direct sales, enhancing engagement while addressing industry challenges.Agrimedia Inc., founded in 2011 in Shinjuku, Japan, specializes in agricultural services aimed at urban consumers. The company has made five significant deals, with the most recent on March 10, 2021, involving a Series D round where it raised JPY 350 million from investors including Global Brain, Hakuhodo DY Ventures, and JR West Innovations. Agrimedia has a current valuation of JPY 6,681.27 million. The company is led by founders Hai Duc, Hai To, and Tran Hung, along with CEO Hai Duc, Hai To.Agrimedia Co., Ltd. offers a range of services that bridge the gap between consumers and the agricultural sector. Their core products include community farming initiatives, agricultural experiences, and direct sales of farm products. Notably, they operate a rental farming service called "Share Farm," enabling individuals to cultivate crops in designated areas to foster a deeper understanding of agriculture. The company also manages farms that provide experiential learning opportunities and fresh produce directly to local markets, primarily serving urban consumers across Japan.Agrimedia's revenue model is multifaceted, deriving income from consumer engagement and business partnerships. Revenue is generated through rental fees for farming plots, participation in agricultural experiences, and local market sales. The "Share Farm" initiative operates on a subscription basis, where consumers pay for access to farming resources during the growing season. Additionally, Agrimedia collaborates with agricultural producers through their specialized job service, "Agri Navi," further diversifying their revenue streams while enhancing agricultural engagement.Following the Series D financing round in March 2021, where Agrimedia raised JPY 350 million, the company plans to utilize these funds to develop new products and expand its market reach. Specifically, Agrimedia intends to launch new community farming initiatives aimed at urban consumers by the end of 2022, while also exploring potential expansion into other metropolitan areas within Japan and potentially abroad. This strategic focus on growth is designed to enhance their service offerings and further connect consumers with sustainable agriculture.

## Funding rounds

- Series D, Mar 10, 2021, $3.2M — Global Brain, JR West Innovations, Hakuhodo DY Ventures
- Series C, Oct 31, 2019, $4.2M — Globis Capital Partners, REAPRA Ventures, Regional Revitalization Solution
- Series B, Oct 20, 2017, $2.2M — Globis Capital Partners

## Investors

- Globis Capital Partners (https://capitalatlas.ai/funds/globis-capital-partners) — Series B, Series C
- REAPRA Ventures (https://capitalatlas.ai/funds/reapra-ventures) — Series C
- Regional Revitalization Solution (https://capitalatlas.ai/funds/regional-revitalization-solution) — Series C
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series D
- JR West Innovations (https://capitalatlas.ai/funds/jr-west-innovations) — Series D
- Hakuhodo DY Ventures (https://capitalatlas.ai/funds/hakuhodo-dy-ventures) — Series D