# Agricultural Production Corporation GRA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/agricultural-production-corporation-gra

- Industry: Agribusiness
- Headquarters: Japan
- Website: http://www.gra-inc.jp
- Total disclosed funding: $2.8M
- Latest round: Series B (Jun 29, 2020)
- Investors on record: 4

## About

Agricultural Production Corporation GRA Inc. engages in the cultivation, sale, and distribution of premium strawberries, enhancing food culture through innovative experiences and sustainable agriculture across Japan and select international markets.Founded in 2012, Agricultural Production Corporation GRA Inc. specializes in high-quality strawberry cultivation and distribution. The company has undergone strategic pivots to enhance agricultural production and consumer engagement. Headquartered in Japan, GRA has raised JPY 300 million in Series B funding from INCJ, JA Mitsui Leasing, NEC, and NEC Capital Solutions as of June 29, 2020. CEO Max Müller leads the company, focusing on both B2B and B2C markets with a total amount raised of JPY 300 million and a current valuation of JPY 3,935.405 million.Agricultural Production Corporation GRA Inc. primarily focuses on the cultivation, sale, and distribution of high-quality strawberries under the brand name "??????" (Migaki Ichigo). These strawberries are marketed not only as fresh produce but also as ingredients in various processed foods and beverages, such as sparkling wine and jams. The company operates several business segments, including agricultural production, food culture initiatives, and the establishment of theme parks dedicated to strawberries, enhancing consumer engagement through unique experiences. GRA's products are positioned to serve both direct consumers and retail partners, targeting markets across Japan and extending to international customers in regions like Hong Kong, India, and Southeast Asia. The emphasis on sustainable agricultural practices and innovation ensures that the company addresses growing consumer demand for eco-friendly and high-quality food products.GRA's revenue model encompasses multiple streams, primarily relying on direct-to-consumer sales, partnerships with retailers, and wholesale distribution channels. The company engages in both B2B and B2C transactions, with flagship products like "??????·???" (Migaki Ichigo Sparkling Wine) and various branded processed products, including jams and desserts, driving sales. Customers typically engage through retail outlets, food service establishments, and direct orders from the company, facilitating transactions that capitalize on the brand's strong market presence and reputation for quality. Furthermore, GRA supports its revenue through the operation of its subsidiary, ???????, which manages cafes and retail outlets, thereby enhancing product accessibility and consumer interaction.GRA's future growth strategy includes the launch of new products designed to cater to evolving consumer tastes, with plans for new strawberry-based items targeted for release in 2023. The company aims to expand into international markets such as Southeast Asia and India by 2025, leveraging its recent funding of JPY 300 million raised in June 2020 to enhance product development and market entry initiatives.

## Funding rounds

- Series B, Jun 29, 2020, $2.8M — NEC, INCJ, JA Mitsui Leasing, NEC Capital Solutions

## Investors

- NEC — Series B
- INCJ — Series B
- JA Mitsui Leasing — Series B
- NEC Capital Solutions (https://capitalatlas.ai/funds/nec-capital-solutions) — Series B