# Aggregate Knowledge

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aggregate-knowledge

- Industry: Marketing/Advertising
- Headquarters: San Mateo, US
- Website: www.aggregateknowledge.com
- Total disclosed funding: $38M
- Latest round: Series C (Jan 12, 2011)
- Investors on record: 6

## About

Aggregate Knowledge, Inc. provides advanced data analytics solutions that enhance marketing effectiveness and decision-making for businesses, targeting large enterprises seeking to optimize their advertising strategies.Founded in 2005 and headquartered in San Mateo, California, Aggregate Knowledge specializes in data analytics. In October 2013, the company was acquired by NeuStar, Inc. for USD 119 mn after successfully completing 9 deals since inception.Aggregate Knowledge specializes in advanced data analytics solutions aimed at enhancing marketing effectiveness and decision-making processes for businesses. The company's core offerings include a comprehensive data management platform that aggregates and analyzes data from various sources, enabling clients to gain actionable insights into consumer behavior, preferences, and trends. These solutions are primarily targeted at marketing teams within large enterprises who seek to optimize their advertising spend and improve campaign performance. Aggregate Knowledge serves a diverse client base across industries, including retail, finance, and technology, with its products deployed in North America and Europe, addressing the complex needs of modern marketing in these competitive markets.Aggregate Knowledge generates revenue through a subscription-based model that allows clients to access its data analytics platform. Clients typically engage with the company on an annual subscription basis, which includes various tiers depending on the scale of data processing and analytics required. Partnerships with major advertising agencies and tech firms enhance its market reach, providing additional revenue streams through collaborative projects and integrations. The company's flagship services are tailored to meet the specific needs of large organizations, ensuring that clients receive customized solutions that align with their strategic goals. As a result, the revenue structure is designed to foster long-term relationships with clients, facilitating ongoing support and updates.Following its acquisition by NeuStar in October 2013 for USD 119 mn, Aggregate Knowledge plans to leverage funding for further product development and market expansion. The company aims to enhance its analytics platform and introduce new features in the upcoming fiscal year. Additionally, it is exploring opportunities to penetrate new geographic markets in Asia and South America by 2015, leveraging its existing technology to address the unique needs of those regions.

## Funding rounds

- Series C, Jan 12, 2011, $3.1M — Kleiner Perkins, OVP Venture Partners, Foundation Capital
- Series C, Dec 3, 2009, $9M — Kleiner Perkins, OVP Venture Partners, DAG Ventures
- Series B, Mar 31, 2007, $20M — Kleiner Perkins, DAG Ventures, First Round Capital
- Series A, Jun 1, 2006, $5M — Kleiner Perkins, First Round Capital
- Seed, Jan 1, 2005, $0.5M — First Round Capital, NSV Wolf Capital

## Investors

- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Seed, Series A, Series B
- NSV Wolf Capital (https://capitalatlas.ai/funds/nsv-wolf-capital) — Seed
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series A, Series B, Series C
- DAG Ventures (https://capitalatlas.ai/funds/dag-ventures) — Series B, Series C
- OVP Venture Partners (https://capitalatlas.ai/funds/ovp-venture-partners) — Series C
- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Series C