# Agden Consulting

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/agden-consulting

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.facetheory.com
- Total disclosed funding: $11M
- Latest round: Series A (Oct 28, 2021)
- Investors on record: 1

## About

Based in London, UK, and founded in 2015 by Jamie Shuker, Agden Consulting Limited operates as direct-to-consumer brand that sells vegan skincare, haircare and makeup products. In December 2021, Agden Consulting Limited raised GBP 10 million in series A funding from new investor Active Partners. As of December 2021, the company has 60 employees.

Facetheory’s product line include moisturizers, cleansers, serums, toners, face oils, sunscreen, makeup, scrubs, masks, cloths, brushes, tools, day and night creams, eye care products and lip, hand and body care products for treating skin conditions such as anti-ageing, anti-redness, blackheads, dehydration, dull skin, hyperpigmentation, oil, control and uneven tone.

The company plans to use the December 2021 funding to fuel growth in the US and European markets and invest in product research and development.

## Funding rounds

- Series A, Oct 28, 2021, $11M — Active Partners

## Investors

- Active Partners (https://capitalatlas.ai/funds/active-partners) — Series A