# Against Intuition

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/against-intuition

- Industry: IT Security/Cybersecurity
- Headquarters: Helsinki, Finland
- Website: www.mywot.com
- Latest round: Series B (Feb 17, 2009)
- Investors on record: 2

## About

Against Intuition Oy specializes in web safety solutions, enhancing online security through user-driven assessments of website trustworthiness via its flagship product, MyWOT, which serves individual and business clients alike.Founded in 2006 and headquartered in Helsinki, Finland, Against Intuition Oy provides web safety solutions. The company has engaged in three funding deals, with the most recent occurring on November 26, 2012, when it raised EUR 1 mn led by Inventure, with participation from Finnish Industry Investment. No significant changes in business strategy or operations have been noted.Against Intuition Oy delivers web safety solutions, primarily through its MyWOT product, which allows users to assess website trustworthiness based on community feedback. This service appeals to both individual users and businesses, helping to mitigate cybersecurity risks. The products are available in several regions, including North America, Europe, and parts of Asia, aiming to enhance online safety for a broad user base.The company reported a revenue of EUR 0 for the most recent fiscal year in 2017, with an EBITDA of EUR -19,935, indicating a loss during that period. Revenue is generated through subscription models, with clients paying for various service tiers, including premium options that enhance user experience and security.In November 2012, Against Intuition Oy raised EUR 1 mn in venture capital, which will support the development of new products and expansion into new geographic markets. The company aims to enhance its offerings and targets new opportunities to grow its user base and address cybersecurity challenges in emerging markets.

## Funding rounds

- Series B, Feb 17, 2009 — Tesi, OpenOcean

## Investors

- Tesi (https://capitalatlas.ai/funds/tesi) — Series B
- OpenOcean (https://capitalatlas.ai/funds/openocean) — Series B