# Aforza

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aforza

- Industry: Software
- Headquarters: Altrincham, UK
- Website: www.aforza.com
- Total disclosed funding: $22M
- Latest round: Series A (Aug 12, 2021)
- Investors on record: 5

## About

Aforza Ltd. is a technology company providing AI-driven cloud and mobile applications tailored for the consumer products sector, aimed at enhancing operational efficiency and commercial excellence.Founded in 2019 in Altrincham, UK, Aforza Ltd. specializes in AI solutions for the consumer products industry. The company has raised a total of USD 22.00 mn in Series A funding as of August 12, 2021, led by DN Capital and supported by investors including Bonfire Ventures, Daher Capital, and Next47. The founding team includes Dominic Dinardo, Ed Butterworth, and Nick Eales, with Dominic Dinardo serving as the CEO.Aforza offers a suite of AI-powered cloud and mobile applications designed specifically for the consumer products industry. The company's core product, Ava, serves as a Vertical AI solution that enhances Commercial Excellence by providing teams with insights and tools to optimize trade promotions, manage key accounts, and improve retail execution. Their solutions cater to various roles within the industry, including trade planners, key account managers, field sales teams, and retailers. Aforza operates globally, with customers in over 40 countries across sectors such as food and beverage, personal care, and household goods, including notable clients like leading breweries and major distributors.Aforza generates revenue through a subscription-based model, providing clients access to its suite of applications and tools. The company primarily engages in B2B partnerships, enabling businesses to leverage Aforza's AI-driven insights for trade promotion management and retail execution. Clients are charged for access to Ava and other proprietary tools, with costs structured according to the features and capabilities utilized.Following the Series A funding round in August 2021, Aforza intends to double its workforce and establish new headquarters in the US Northeast. The company plans to drive product innovation and expand its market presence, although specific new product launches and target markets have yet to be detailed.

## Funding rounds

- Series A, Aug 12, 2021, $22M — N47, DN Capital, Daher Capital, Bonfire Ventures
- Seed, Aug 12, 2019 — N47, DN Capital, Daher Capital, Salesforce Ventures, Bonfire Ventures

## Investors

- N47 (https://capitalatlas.ai/funds/n47) — Seed, Series A
- DN Capital (https://capitalatlas.ai/funds/dn-capital) — Seed, Series A
- Daher Capital — Seed, Series A
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Seed
- Bonfire Ventures (https://capitalatlas.ai/funds/bonfire-ventures) — Seed, Series A