# Afiniti

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/afiniti

- Industry: Software
- Headquarters: Washington, US
- Website: www.afiniti.com
- Total disclosed funding: $155M
- Latest round: Series D (Oct 23, 2018)
- Investors on record: 6

## About

Afiniti, based in the US, specializes in artificial intelligence solutions aimed at enhancing customer experience through personalized interactions, fundamentally improving business performance and customer satisfaction.Founded in 2006, Afiniti operates from Washington, US, focusing on customer experience AI. The company has secured a total of USD 75.00 mn across various funding rounds, with its most recent funding being a Venture Debt round of USD 60.00 mn in November 2024. Afiniti has engaged in 10 deals since its inception, and its current valuation stands at USD 1,600.00 mn. The company is co-led by CEOs Larry Babbio and Zia Chishti.Afiniti specializes in customer experience (CX) artificial intelligence, offering the eXperienceAI™ suite and Afiniti Inside™. These products enhance customer engagement by personalizing interactions, leading to improvements in revenue and customer satisfaction. Afiniti's technology utilizes AI and cloud infrastructure, catering to industries such as telecommunications, financial services, healthcare, and insurance, with operations across North America, Europe, and Asia.Afiniti operates on a B2B model, primarily through subscription agreements for its CX AI solutions. Clients integrate Afiniti's technology into their customer service frameworks to optimize interactions. Revenue is generated from these partnerships, focusing on delivering measurable outcomes aligned with clients' performance metrics, particularly through the flagship products eXperienceAI™ and Afiniti Inside™.In November 2024, Afiniti filed for Chapter 15 bankruptcy, which impacts its growth trajectory and future plans. Given the recent funding of USD 60.00 mn, the company may seek to restructure its operations and explore potential new markets as part of its recovery strategy. Specific details regarding upcoming product launches or geographical expansions are not available at this time.

## Funding rounds

- Series D, Oct 23, 2018, $75M — GAM Investments, The Resource Group, Zeke Capital Advisors, McKinsey & Company, Greyrock Investments
- Series D, Apr 7, 2017, $80M — GAM Investments, The Resource Group, McKinsey & Company, G3 Investments

## Investors

- GAM Investments — Series D
- The Resource Group (https://capitalatlas.ai/funds/the-resource-group) — Series D
- McKinsey & Company — Series D
- G3 Investments — Series D
- Zeke Capital Advisors — Series D
- Greyrock Investments — Series D