# Affinity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/affinity

- Industry: Software
- Headquarters: Nottingham, UK
- Website: www.affinity.serif.com/
- Total disclosed funding: $80M
- Latest round: Series C (Sep 9, 2021)
- Investors on record: 7

## About

Based in Nottingham, UK, and founded in 1987, Serif Group Limited, doing business as Affinity, provides a software tool for photo editing, graphic design, and page layout to improve customer experience and engagement.
 
Affinity offers a suite of software solutions, including Affinity Designer, a vector graphics software favored by illustrators, designers, and game developers for creating digital illustrations, logos, and more. Affinity Photo is a comprehensive photo editing application for image manipulation across macOS, Windows, and iPad. Additionally, Affinity Publisher empowers users to create stunning publications, from magazines to brochures, by combining text, images, and graphics seamlessly. Serif Group's universal licencing option allows users to access all Affinity apps across various platforms with a one-time payment. The company's StudioLink technology enhances the creative workflow, offering a seamless experience between different Affinity apps.

## Funding rounds

- Series C, Sep 9, 2021, $80M — Menlo Ventures, Pear VC, Sway Capital, MassMutual Ventures, Advance Venture Partners, Sprints, Teamworthy Group

## Investors

- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series C
- Pear VC (https://capitalatlas.ai/funds/pear-vc) — Series C
- Sway Capital (https://capitalatlas.ai/funds/sway-capital) — Series C
- MassMutual Ventures (https://capitalatlas.ai/funds/massmutual-ventures) — Series C
- Advance Venture Partners (https://capitalatlas.ai/funds/advance-venture-partners) — Series C
- Sprints (https://capitalatlas.ai/funds/sprints) — Series C
- Teamworthy Group (https://capitalatlas.ai/funds/teamworthy-group) — Series C