# Affinity Engines

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/affinity-engines

- Industry: Internet
- Headquarters: San Diego, US
- Website: www.affinitycircles.com
- Total disclosed funding: $4.1M
- Latest round: Series C (May 31, 2006)
- Investors on record: 1

## About

Affinity Engines, Inc. provides a web-based social software platform tailored for alumni organizations, enhancing alumni engagement for educational institutions through customized features and tools.Founded in 2002 and headquartered in San Diego, US, Affinity Engines, Inc. specializes in alumni relations management software. The company has undergone at least one funding round and has secured a total of USD 4.1 mn, primarily through Series C financing led by Storm Ventures in May 2006. The company has completed three deals in total.Affinity Circles offers a specialized web-based social software solution designed specifically for alumni organizations. The platform facilitates the management of alumni relations, allowing educational institutions to maintain and enhance connections with their graduates. The software enables users to manage alumni databases, track engagement, and foster community interactions through various features tailored to meet the needs of alumni organizations. The primary end use case includes enhancing alumni engagement, facilitating networking opportunities, and supporting fundraising efforts. The customer base primarily consists of universities, colleges, and other educational organizations looking to strengthen their alumni networks. Affinity Circles operates primarily in North America and Europe, catering to a diverse range of educational institutions seeking to improve their alumni relations.The revenue model for Affinity Circles is structured around subscription-based services, where educational institutions pay for access to their software platform. Transactions typically occur through annual or multi-year subscriptions, with clients selecting from various service tiers depending on their needs. This structure allows institutions to scale their usage based on the size of their alumni network and the specific features they require. Flagship products include comprehensive alumni management tools that enhance communication and engagement. Pricing plans are determined based on the features selected, the number of users, and the level of support required, ensuring that clients receive tailored solutions that fit their operational requirements.Affinity Engines, Inc. plans to leverage the recent funding of USD 4.1 mn raised in Series C financing to enhance its product offerings and expand into new markets. The company is exploring the development of additional features to further improve alumni engagement tools, with expected launches in the next 12-18 months. Additionally, there are strategic plans to expand into specific regions in Europe and Asia by the end of 2007, aiming to reach a broader audience of educational institutions.

## Funding rounds

- Series C, May 31, 2006, $4.1M — Storm Ventures

## Investors

- Storm Ventures (https://capitalatlas.ai/funds/storm-ventures) — Series C