# Affinity China

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/affinity-china

- Industry: Travel & Leisure
- Headquarters: Shanghai, China
- Website: www.affinitychina.com
- Total disclosed funding: $0.6M
- Latest round: Seed (Sep 7, 2011)
- Investors on record: 3

## About

Affinity China is a strategic investment firm specializing in fostering growth for innovative companies across various sectors in China. Their focus lies in identifying transformative opportunities and enhancing operational efficiencies.Founded in 2010 in Shanghai, China, Affinity China operates as a strategic investment firm that targets innovative companies. The firm does not have known subsidiaries or a parent company and has remained consistent in its investment strategy since inception. Jessica Chang, the founder, has a background in fostering business growth and innovation. Affinity China has successfully executed 4 deals, with the latest funding round raising USD 200,000, which is also the total amount they have raised.Affinity China offers a range of investment and advisory services aimed at enhancing the growth potential of companies in its portfolio. Their services include strategic planning, operational improvement, and market entry strategies, addressing the challenges faced by businesses looking to expand or improve their market positions in China.Revenue is generated mainly through management fees and performance-based incentives tied to the success of their portfolio companies. The firm’s revenue model is built around aligning their financial performance with the growth of their investments, ensuring a mutually beneficial relationship with their clients.Affinity China plans to broaden its investment portfolio by developing new products and services that cater to emerging trends in technology and consumer behavior. They are targeting expansion into markets such as Southeast Asia and Europe by 2025, leveraging their latest investment of USD 200,000 to support these initiatives. The rationale behind this investment is to deepen their market penetration and improve operational capabilities, enhancing their overall competitive edge.

## Funding rounds

- Seed, Sep 7, 2011, $0.6M — RRE Ventures, 500 Global, Loeb Enterprises

## Investors

- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Loeb Enterprises (https://capitalatlas.ai/funds/loeb-enterprises) — Seed