# Affectiva

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/affectiva

- Industry: Software
- Headquarters: Boston, US
- Website: www.affectiva.com
- Total disclosed funding: $32M
- Latest round: Series D (May 25, 2016)
- Investors on record: 6

## About

Founded in 2009 and based in Massachusetts, US, Affectiva, Inc. also known as Affectiva Emotion AI is an analytics software company that provides emotion measurement technologies to understand how people feel in order to improve products and experiences. Rana el Kaliouby and Rosalind Picard are the co-founders of the organization. In May 2021, Smart Eye AB, a portfolio company of Fouriertrans, agreed to acquire Affectiva for USD 73.5 million and has 100 employees as of May 2021.

Affectiva's Automotive AI is the In-Cabin Sensing (ICS) solution that understands what is happening inside of a vehicle. Affectiva's deep learning-based software uses in-vehicle cameras to measure in real-time, the state of the cabin, and occupants in it, from complex and nuanced emotions and cognitive states, such as drowsiness and distraction, to occupancy, activity, object, and child seat detection. The company's Media Analytics solutions understand complex and nuanced emotions and cognitive states by analyzing facial movement. The firm's software development kit (SDK) and application programming interface (API) enable developers to add emotion-sensing and analytics to their own mobile apps, games, devices, applications, and digital experiences.

## Funding rounds

- Series D, May 25, 2016, $14M — Pegasus Tech Ventures
- Series C, Aug 7, 2012, $12M — Kleiner Perkins, Myrian Capital, WPP Ventures, Horizons Ventures
- Series B, Jul 19, 2011, $5.7M — WPP Plc, Myrian Capital

## Investors

- WPP Plc — Series B
- Myrian Capital (https://capitalatlas.ai/funds/myrian-capital) — Series B, Series C
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series C
- WPP Ventures (https://capitalatlas.ai/funds/wpp-ventures) — Series C
- Horizons Ventures — Series C
- Pegasus Tech Ventures (https://capitalatlas.ai/funds/pegasus-tech-ventures) — Series D