# Aether Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aether-group

- Industry: Software
- Headquarters: Auckland, New Zealand
- Website: www.theaether.co/
- Total disclosed funding: $2.2M
- Latest round: Seed (Aug 22, 2025)
- Investors on record: 2

## About

Based in New Zealand, Aether utilizes AI technology to transform static marketing materials into dynamic, searchable knowledge, enhancing operational efficiency for modern marketers.Founded in 2025 and headquartered in Auckland, New Zealand, Aether specializes in innovative marketing solutions. The company has successfully closed a single funding deal in August 2025, raising NZD 3.8 million in a Seed round from Icehouse Ventures, which constitutes the total amount raised.Aether specializes in transforming static marketing materials into dynamic, searchable knowledge, primarily through its core product offerings that include a strategic marketing platform designed for modern marketers. The platform facilitates the ingestion of both structured and unstructured data, allowing teams to convert existing spreadsheets, reports, and presentations into customized, on-brand decks and documents. Key use cases addressed by Aether include enhancing the efficiency of presentation preparation, improving information consistency across various marketing functions, and facilitating better collaboration among marketing, insights, sales, and communications teams. Aether primarily serves clients in diverse sectors across North America, Europe, and the Asia-Pacific region, catering to brand, strategy, and campaign teams within organizations seeking to streamline their knowledge management processes.Aether generates revenue through a subscription-based model, where clients pay for access to its strategic marketing platform. This model typically includes tiered pricing plans that cater to different organizational needs, allowing businesses to select features and services that align with their operational requirements. Transactions between Aether and its clients are structured as direct B2B interactions, facilitating seamless integration of the platform into existing workflows. By providing tools that automate the creation of presentations and reports, Aether enhances productivity and strategic alignment among teams, reinforcing its value proposition to its client base. Specific details regarding pricing structures for different service tiers are integral to the offering, but they are tailored to accommodate various client needs within the marketing domain.In August 2025, Aether raised NZD 3.8 million in Seed funding from new investor Icehouse Ventures. The company plans to utilize this funding to accelerate its product development and expand its international team in Australia and New Zealand. Aether is also exploring opportunities to launch new features on its platform, aiming for broader market reach by enhancing its offerings to clients in existing markets.

## Funding rounds

- Seed, Aug 22, 2025, $2.2M — Icehouse Ventures, New + Improved Ventures

## Investors

- Icehouse Ventures (https://capitalatlas.ai/funds/icehouse-ventures) — Seed
- New + Improved Ventures — Seed