# Aemi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aemi-2

- Industry: Internet
- Headquarters: Ho Chi Minh City, Vietnam
- Website: https://aemi.vn/
- Total disclosed funding: $2M
- Latest round: Seed (Apr 12, 2022)
- Investors on record: 4

## About

Based in Ho Chi Minh City, Vietnam, and founded in 2021 by Hieu Nguyen (CTO) and Kim Vu (CEO), Aemi Beauty Co., Ltd., doing business as, Aemi, is an online marketplace for business-to-business (B2B) sales where entrepreneurs can directly sell to social commerce sellers at wholesale prices. In April 2022, Aemi raised USD 2 million in seed funding co-led by new investors Alpha JWC Ventures, January Capital, and Venturra Capital, with participation from another new investor FEBE Ventures. Some of the firm’s partners include Paula’s Choice, Vichy Purito, Round Lab, Skin 1004, Klairs, etc. 

Aemi provides a platform for brands to sell their cosmetic products products directly to social sellers, such as individuals and small groups who sell their products primarily through text messaging and social media messages. The company develops a system in which brands can reach out directly to these small sellers, preventing a supply chain crisis, and social sellers benefit from this arrangement by receiving wholesale prices and original products. The firm also provides transportation, warehousing, finance, content construction, and sales management services to support retailers.

The company intends to use the April 2022 funds for hiring, especially product engineers, to build software for its micro-merchants.

## Funding rounds

- Seed, Apr 12, 2022, $2M — Alpha JWC Ventures, Venturra Capital, January Capital, FEBE Ventures

## Investors

- Alpha JWC Ventures (https://capitalatlas.ai/funds/alpha-jwc-ventures) — Seed
- Venturra Capital (https://capitalatlas.ai/funds/venturra-capital) — Seed
- January Capital (https://capitalatlas.ai/funds/january-capital) — Seed
- FEBE Ventures (https://capitalatlas.ai/funds/febe-ventures) — Seed