# Adyoulike

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adyoulike

- Industry: Marketing/Advertising
- Headquarters: Neuilly-sur-Seine, France
- Website: www.adyoulike.com
- Total disclosed funding: $3M
- Latest round: Series B (Nov 3, 2016)
- Investors on record: 2

## About

Adyoulike SA is a company specializing in native advertising solutions, engaging users through dynamic storytelling and immersive content across digital platforms.Adyoulike SA, founded in 2011 in Neuilly-sur-Seine, France, provides native advertising solutions. The company was acquired in April 2022 by OpenWeb Technologies Ltd. for USD 100 mn. The founders include Dale Lovell, Francis Turner, Julien Verdier, and Yohan Elmaalem. Adyoulike has been involved in 6 deals to date, with the most recent funding round being an Add-on Trade Sale that raised USD 100 mn, bringing the total raised to USD 1.35 mn. The acquisition has broadened OpenWeb's team, adding over 70 new members, and expanding its presence in Europe, including new offices in London and Paris.Adyoulike specializes in native advertising solutions that aim to engage users in a non-intrusive manner. Their core offerings include a suite of products designed to enhance storytelling through dynamic rendering of images, videos, logos, and descriptions, converting them into immersive narratives. The AYL Clipr platform allows users to create, replicate, and amplify stories across the open web and social media, catering to diverse end-users such as advertisers, publishers, and brand marketers. Their component-based video and display ads are tailored to seamlessly integrate with various site layouts, reaching major markets including the USA, UK, France, and Italy, while serving a broad range of clients from retail to various industries prioritizing brand storytelling.Adyoulike reported a revenue of USD 17.80 mn for the year 2022, along with an EBITDA of USD -864,447. Revenue is generated through partnerships with advertisers and publishers, involving tailored advertising campaigns that may include subscription-based access to their platforms and direct ad placements on publisher sites. The company's business model emphasizes delivering measurable results for clients through metrics such as impressions, clicks, and engagement rates.In line with its growth strategy, Adyoulike plans to enhance its product offerings, focusing on developing new native advertising formats and expanding its technological capabilities. Following the acquisition by OpenWeb Technologies Ltd. in April 2022, the company aims to leverage the increased workforce and resources to improve its services and expand its reach in existing markets while targeting new markets in Europe. The recent funding will be instrumental in establishing new offices in London and Paris, enabling a deeper engagement with clients and advertisers across the continent.

## Funding rounds

- Series B, Nov 3, 2016, $1.5M — Kreaxi, BNP Paribas Asset Management - Fund of funds
- Series A, Aug 30, 2012, $1.5M — Kreaxi

## Investors

- Kreaxi (https://capitalatlas.ai/funds/kreaxi) — Series A, Series B
- BNP Paribas Asset Management - Fund of funds (https://capitalatlas.ai/funds/bnp-paribas-asset-management-fund-of-funds) — Series B