# Adwoa Beauty

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adwoa-beauty

- Industry: Consumer Products
- Headquarters: Dallas, US
- Website: www.adwoabeauty.com
- Total disclosed funding: $4M
- Latest round: Seed (Sep 1, 2022)
- Investors on record: 1

## About

Based in Texas, US, and founded in 2017, Adwoa Beauty LLC, operates as a manufacturer and seller of hair products that help to nourish, strengthen, and style hair. The company was founded by its CEO Julian Addo. In September 2022, Adwoa Beauty, LLC raised USD 4 million in seed funding led by Pendulum Holdings.

The company offers a variety of products from the tansy collection and baomint collection. It also offers its merchandise and bundle kits. The products offered in the blue tansy collection are silicon free and consist of plant protein that helps in detoxing, strengthening, and repairing chemically processed or damaged hair. It includes a reparative mask, clarifying gel shampoo, a reparative conditioner, a conditioning styler, and a treatment serum. The baomint collection offered by the company helps to make the scalp healthy for steady hair growth from root to tip. Products offered under this collection include moisturizing shampoo, curl defining cream and gel and baomint protect + shine oil blend.

The company generates its revenue by selling hair products. The blue tansy collection offered by the firm ranges from USD 15 per unit to USD 36 per unit and whereas the baomint collection offered by the firm ranges from USD 12 per unit to USD 32 per unit, the bundle kits costs from USD 30 to USD 65. The Merchandise on offer costs USD 16 for the mist sprayer and USD 10 for the travel clutch.

## Funding rounds

- Seed, Sep 1, 2022, $4M — MarcyPen Capital Partners

## Investors

- MarcyPen Capital Partners (https://capitalatlas.ai/funds/marcypen-capital-partners) — Seed