# Adwerx

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adwerx

- Industry: Marketing/Advertising
- Headquarters: Durham, US
- Website: www.adwerx.com
- Total disclosed funding: $4.4M
- Latest round: Series A (Aug 29, 2017)
- Investors on record: 3

## About

Based in Durham, US, Adwerx, Inc. provides automated advertising solutions aimed at real estate and mortgage professionals, enhancing brand visibility through personalized ad campaigns across multiple platforms. Adwerx, Inc. was founded in 2013 in Durham, US, and specializes in automated advertising solutions tailored for real estate and mortgage sectors. In November 2025, Imaginuity acquired Adwerx, Inc. from Grotech Ventures, Bull City Venture Partners, SeventySix Capital, Savano Capital Partners, Alerion Ventures, Texas Capital Bank. Adwerx specializes in providing automated advertising solutions specifically for real estate and mortgage professionals. Their offerings include personalized ad campaigns that utilize both online and offline channels to enhance brand visibility. Users can create individual campaigns or access a streamlined advertising hub with pre-made ads incorporating their branding. Services facilitate localized campaigns on platforms like Facebook and Instagram, as well as in public spaces through Digital Out-of-Home and Streaming TV ads, primarily targeting clients in the US, particularly in metropolitan areas with active real estate markets. Adwerx generates revenue through a subscription-based model, offering tailored advertising solutions for individuals, teams, and brokerages. Clients choose from various packages designed to meet their advertising needs, with pricing aligned to the services selected, ensuring a flexible approach for new agents and established professionals. Their flagship offerings include personalized ad campaigns and automated advertising tools to maintain market presence, with billing structured around the selected packages for straightforward payments.

## Funding rounds

- Series A, Aug 29, 2017, $4.4M — Grotech Ventures, Bull City Venture Partners, Alerion Ventures

## Investors

- Grotech Ventures (https://capitalatlas.ai/funds/grotech-ventures) — Series A
- Bull City Venture Partners (https://capitalatlas.ai/funds/bull-city-venture-partners) — Series A
- Alerion Ventures (https://capitalatlas.ai/funds/alerion-ventures) — Series A