# Adway

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adway

- Industry: Software
- Headquarters: Gothenburg, Sweden
- Website: www.adway.ai
- Total disclosed funding: $14M
- Latest round: Series A (Nov 16, 2022)
- Investors on record: 3

## About

Founded in 2017 and based in Gothenburg, Sweden, Adway AB operates as a recruitment platform that engages in hiring talents online. In November 2022, Adway AB raised EUR 10 million in series A funding led by new investor Octopus Ventures, with participation from returning investors Brightly Ventures, and Spintop Ventures. The company is led by CEO, Adrian McDonald and has offices in Sweden, Norway, UK, and Poland. 

Adway's solutions include automated social recruitment marketing so users can build social talent pools, reduce cost per hire, and remove reliance on expensive sourcing tools; Programmatic Employer Branding which creates scroll-stopping advertising across Facebook, Instagram, LinkedIn, and YouTube, delivering engaging content about the employer or job opportunity; and a candidate application software. Adway integrates with the employers' ATS and the smart automation software guarantees the job and employer branding adverts are published timely. Also, Adway reviews social behaviors and 50,000 attribute data points to target the right talent. 

The company plans to use the 2022 funding to support platform reach expansion and product development.

## Funding rounds

- Series A, Nov 16, 2022, $10M — Spintop Ventures, Octopus Investments, Brightly Ventures
- Seed, Jun 22, 2022, $3.4M — Spintop Ventures, Brightly Ventures

## Investors

- Spintop Ventures (https://capitalatlas.ai/funds/spintop-ventures) — Seed, Series A
- Brightly Ventures (https://capitalatlas.ai/funds/brightly-ventures) — Seed, Series A
- Octopus Investments (https://capitalatlas.ai/funds/octopus-investments) — Series A