# Adway International

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adway-international

- Industry: Marketing/Advertising
- Headquarters: Beverly Hills, US
- Website: www.adwayusa.com
- Total disclosed funding: $9M
- Latest round: Seed (Jul 21, 2021)
- Investors on record: 5

## About

Adway International, Inc. specializes in innovative digital out-of-home (DOOH) advertising solutions, utilizing advanced technology to showcase dynamic advertisements via rideshare and delivery vehicles, effectively reaching audiences in transit.Founded in 2018 by Sasha Krylov and Trexton Todd, Adway International, Inc. operates from Beverly Hills, California, US. The company focuses on digital out-of-home advertising and has successfully completed 3 deals, with its latest funding round occurring on July 21, 2021, where it raised USD 6 mn in Seed funding led by Upfront Ventures alongside Inflection Capital Partners, Revel Partners, and Watertower Ventures. This funding supports further development of their advertising technology.Adway specializes in digital out-of-home (DOOH) advertising through its innovative technology that integrates small projectors with rideshare and delivery vehicles. This approach enables real-time, dynamic displays of both static and video advertisements, targeting specific areas and enhancing brand visibility. Their offerings are tailored for brand awareness, event promotion, and targeted marketing campaigns, serving a diverse clientele including brands like Duracell, Tito's Vodka, and Warner Brothers, across key U.S. cities such as Los Angeles, Miami, and Las Vegas.Adway generates revenue primarily through advertising services offered to businesses seeking to enhance brand presence. The platform allows clients to engage via a subscription-based model or on a pay-per-campaign basis, facilitating campaign management and tracking. Revenue streams include campaign development and real-time data analytics, providing insights into performance and audience engagement, thus catering to both small enterprises and large corporations.In July 2021, Adway International, Inc. raised USD 6 mn in Seed funding, which will be utilized to commercialize its patented advanced optical system, comprising small projectors that display static and video content on vehicle sides, along with geofencing and data analytics technologies. The company aims to expand its geographical footprint and develop new products to enhance its service offerings, focusing on key markets and regions to better serve its clients.

## Funding rounds

- Seed, Jul 21, 2021, $6M — Upfront, Inflection Capital Partners, Revel Partners, Watertower Ventures
- Seed, Jan 3, 2021 — Network VC
- Seed, Jul 27, 2019, $3M — Upfront, Revel Partners, Watertower Ventures

## Investors

- Upfront (https://capitalatlas.ai/funds/upfront) — Seed
- Revel Partners (https://capitalatlas.ai/funds/revel-partners) — Seed
- Watertower Ventures (https://capitalatlas.ai/funds/watertower-ventures) — Seed
- Network VC (https://capitalatlas.ai/funds/network-vc) — Seed
- Inflection Capital Partners (https://capitalatlas.ai/funds/inflection-capital-partners) — Seed