# Advizr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/advizr

- Industry: Software
- Headquarters: New York, US
- Website: www.advizr.com
- Total disclosed funding: $7.6M
- Latest round: Series A (May 22, 2017)
- Investors on record: 4

## About

Advizr Inc. is a technology firm dedicated to providing innovative financial planning solutions that empower financial advisors and enhance client engagement through integrated and personalized tools.Advizr Inc. was founded in 2013 and is headquartered in New York, US. The company specializes in delivering financial planning technology services aimed at financial advisors. In July 2019, Advizr was acquired by Orion Advisor Services, LLC, although the financial terms of the acquisition were not disclosed. Franklin Templeton led Advizr's Series A funding round in which the company raised USD 7.62 mn, contributing to a total amount raised of USD 7.62 mn. The firm has successfully completed 6 deals since its inception, with the most recent deal occurring on 11 July 2019.Advizr Inc. provides a comprehensive suite of wealth management and financial planning technology solutions designed to empower financial advisors and enhance client experiences. Their core offerings include Orion Planning, which integrates financial goal tracking with investment performance, allowing advisors to deliver holistic, goals-based advice to clients. The platform facilitates dynamic collaboration through intuitive workflows, enabling advisors to create personalized financial plans and actionable steps based on data-driven simulations. Advizr emphasizes behavioral finance principles, equipping advisors with tools like the 3D Risk Profile and BeFi20 to foster deeper client connections and improve investment outcomes. The company serves a diverse client base, including registered investment advisors (RIAs), banks, broker-dealers, and financial professionals across North America, Europe, and Asia, thus positioning itself as a leader in the wealthtech industry.Advizr Inc. generates revenue primarily through subscription-based models for its software products and services, including its flagship Orion Planning platform. Advisors and firms subscribe to the technology suite, which allows them to access tools for financial planning, portfolio management, and client relationship management. The transaction structure typically involves annual or monthly subscriptions, providing clients with ongoing access to the platform’s capabilities, including personalized reporting and risk assessment tools. Partnerships with financial institutions and other technology providers also contribute to Advizr’s revenue stream, offering additional services that integrate seamlessly with their core offerings. This structured approach enables Advizr to maintain strong relationships with its clients while ensuring a steady flow of revenue through value-driven services tailored to meet the evolving needs of the wealth management sector.Following its recent acquisition, Advizr Inc. aims to expand its product offerings and enhance its platform capabilities, focusing on new features that leverage behavioral finance tools. The company is also targeting expansion into additional markets, particularly in Asia and Europe, by the end of 2022. The funding raised during the Series A round will be utilized to support the development of these new products and to facilitate the geographic expansion initiatives.

## Funding rounds

- Series A, May 22, 2017, $7.6M — IA Capital Group, SEI, Franklin Templeton, Fenway Summer Ventures

## Investors

- IA Capital Group (https://capitalatlas.ai/funds/ia-capital-group) — Series A
- SEI (https://capitalatlas.ai/funds/sei) — Series A
- Franklin Templeton (https://capitalatlas.ai/funds/franklin-templeton) — Series A
- Fenway Summer Ventures (https://capitalatlas.ai/funds/fenway-summer-ventures) — Series A