# Adverity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adverity

- Industry: Software
- Headquarters: Vienna, Austria
- Website: www.adverity.com
- Total disclosed funding: $166M
- Latest round: Series D (Aug 16, 2021)
- Investors on record: 8

## About

Based in Vienna, Austria, and founded in 2015, Adverity GmbH operates as a developer of marketing reports and an analytics platform for advertising and marketing agencies. The company was co-founded by CEO Alexander Igelsböck, Andreas Glänzer, Martin Brunthaler, and Vlad Gozman and is backed by investors led by SoftBank Vision Fund 2 in USD 120 million Series D funding round in August 2021. The company has offices in London and New York and listed a portfolio of global brands and agencies that include IKEA, Red Bull, Unilever, MediaCom, and Vodafone.

Adverity provides a platform that automates data integration from more than 600 sources, transforms and distributes data across multiple destinations, accelerates reporting through flexible dashboards, and performs predictive analytics. The platform helps enterprises integrate data from media, marketing, and e-commerce sources. The company's feature, ROI Advisor, is a direct response to data privacy concerns as it allows marketers to track performance without the need for third-party cookies.

The company posted a compound annual growth rate of 105% in the past four years.

Adverity plans to further develop and expand its product range by adding value on top of data by providing forward-looking insights and detailed recommendations, in addition to clear oversight of ROI.

## Funding rounds

- Series D, Aug 16, 2021, $120M — Sapphire Ventures, SB Investment Advisers
- Series C, Apr 20, 2020, $30M — Mangrove Capital Partners, Sapphire Ventures, aws Fondsmanagement, Felix Capital, SAP.iO
- Series B, Apr 18, 2019, $12M — Mangrove Capital Partners, Sapphire Ventures, Speedinvest, aws Fondsmanagement, Felix Capital, 42Cap
- Series A, Apr 20, 2018, $3.9M — Mangrove Capital Partners, Speedinvest, aws Fondsmanagement, 42Cap
- Seed, Jul 6, 2017 — Speedinvest, aws Fondsmanagement, 42Cap

## Investors

- Speedinvest (https://capitalatlas.ai/funds/speedinvest) — Seed, Series A, Series B
- aws Fondsmanagement (https://capitalatlas.ai/funds/aws-fondsmanagement) — Seed, Series A, Series B, Series C
- 42Cap (https://capitalatlas.ai/funds/42cap) — Seed, Series A, Series B
- Mangrove Capital Partners (https://capitalatlas.ai/funds/mangrove-capital-partners) — Series A, Series B, Series C
- Sapphire Ventures (https://capitalatlas.ai/funds/sapphire-ventures) — Series B, Series C, Series D
- Felix Capital (https://capitalatlas.ai/funds/felix-capital) — Series B, Series C
- SAP.iO — Series C
- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series D