# AdverCar

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/advercar

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.advercar.com
- Total disclosed funding: $2M
- Latest round: Series A (Oct 31, 2012)
- Investors on record: 5

## About

AdverCar specializes in innovative digital advertising solutions that enhance user engagement through personalized ad placements based on user data and browsing habits.Founded in 2011, AdverCar operates from San Francisco, US, and offers digital advertising solutions aimed at enhancing online visibility for businesses. The company has received funding through a Series A round led by Canaan Partners, raising a total of USD 2.00 mn as of March 2013. AdverCar has completed 2 deals to date, with its latest deal on March 5, 2013.The company primarily offers a suite of digital advertising solutions designed to enhance online visibility and engagement for businesses. Their core product includes a platform that enables personalized advertising by utilizing user data such as IP addresses and browsing habits. This technology aims to optimize ad placements, ensuring that clients can effectively reach their target audiences with tailored content. End users include a diverse array of businesses ranging from small enterprises to large corporations across various sectors, including retail, technology, and services. Geographically, the company's offerings are available in North America, Europe, and select markets in Asia, allowing them to cater to a broad international client base seeking to leverage data-driven marketing strategies.The company's revenue model is predominantly based on subscription services and partnerships with businesses that require advertising and data analytics support. Clients typically engage in agreements where they pay for access to the platform and its features, which may include data processing and analytics tools that facilitate targeted advertising. The transaction structure allows for both B2B and direct-to-consumer engagements, where clients can choose from various pricing tiers depending on the level of service required. Flagship services include advanced advertising tools that provide insights and analytics, designed to maximize client advertising investments. Specific pricing plans for these services are structured to accommodate different business sizes and needs, enhancing accessibility for clients across their operational spectrum.AdverCar has plans to design and launch new products aimed at improving their advertising platform, with specific details on release dates yet to be disclosed. The company is also targeting expansion into additional markets within Asia by the end of 2024. Recent funding from the Series A round will be utilized to support these initiatives, including product development and market entry strategies.

## Funding rounds

- Series A, Oct 31, 2012, $2M — Canaan Partners, Branford Castle, TiE Angels, 1-800-Flowers.com, New Orleans Startup Fund

## Investors

- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Series A
- Branford Castle (https://capitalatlas.ai/funds/branford-castle) — Series A
- TiE Angels (https://capitalatlas.ai/funds/tie-angels) — Series A
- 1-800-Flowers.com — Series A
- New Orleans Startup Fund — Series A