# Adverator

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adverator

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.addy.co
- Total disclosed funding: $2.3M
- Latest round: Seed (Sep 1, 2016)
- Investors on record: 4

## About

Based in New York, US, and founded in 2016, Adverator, Inc., trading under the name Addy, operates as an online store for businesses to find advertising and marketing tools and opportunities. Founder Ben Bilbrough serves as the Adverator, Inc.'s CEO. The company raised USD 2.3 million in seed funding in 2016. It adopted and operated under the trade name Addy and raised another undisclosed seed round in 2019. xAd, Inc., trading under the name GroundTruth, acquired the company in 2021 to combine Addy’s self-serve advertising technology and UI with GroundTruth’s location-based ad capabilities.

Adverator, Inc.'s website offers various options for local advertising in magazines, websites, television, digital out-of-home advertisements, postcard advertisements, and direct mail.

The company generates its revenue by selling and handling its various advertisement options wherein they send proof-of-performance to its customers to show the advertising campaigns ran where customers wanted it.

## Funding rounds

- Seed, Sep 1, 2016, $2.3M — WS Investments, RiverPark Advisors, Cabana Ventures, Ronald Lauder Ventures

## Investors

- WS Investments (https://capitalatlas.ai/funds/ws-investments) — Seed
- RiverPark Advisors (https://capitalatlas.ai/funds/riverpark-advisors) — Seed
- Cabana Ventures — Seed
- Ronald Lauder Ventures — Seed