# Advanced Electric Machines

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/advanced-electric-machines

- Industry: Automobiles, Other Vehicles & Parts
- Headquarters: UK
- Website: www.advancedelectricmachines.com/
- Total disclosed funding: $27M
- Latest round: Series A (Nov 6, 2023)
- Investors on record: 7

## About

Based in the UK, Advanced Electric Machines Ltd specializes in innovative electric powertrain technologies, eliminating rare earth materials and enhancing efficiency for various sectors such as transportation, aerospace, and maritime industries. Founded in 2017 in Washington, UK, Advanced Electric Machines Ltd focuses on designing and manufacturing magnet-free electric powertrain technologies. In August 2026, Advanced Electric Machines Ltd an undisclosed amount of venture funding from Barclays Climate Ventures, PXN Group, Northstar Ventures, and Low Carbon Innovation Fund. The round was part of a larger GBP 16 million equity and venture debt from Innovate UK. James Widmer (CEO) and Dr Andy Steven (CTO) are co-founders. The series A round of funding values Advanced Electric Machines Ltd at GBP 44.63 million post-money. James Widmer (CEO) and Dr Andy Steven (CTO) are co-founders. Advanced Electric Machines specializes in high-efficiency electric motor solutions, engineered to provide superior performance and range while avoiding reliance on rare earth materials. Their offerings cater to industries including passenger vehicles, commercial applications, aerospace, and maritime sectors, supporting manufacturers who aim for sustainability without sacrificing performance. The revenue generation model of Advanced Electric Machines is predominantly B2B, engaging in direct collaborations with manufacturers and industry partners. Their products, such as the HDRM 300 and HDRM 150, are priced based on customization and complexity, with transactions consisting of both one-time purchases and long-term agreements for ongoing support, thus fostering robust client relationships. 

The company plans to use the August 2026 funding to expand its product portfolio, accelerate the development of new electric propulsion solutions, and increase production capacity for rare earth-free motors at its Washington facility.

## Funding rounds

- Series A, Nov 6, 2023, $25M — Barclays Bank, Northstar Ventures, Legal & General Investment Management, Turquoise International, PXN Group
- Series A, Dec 18, 2019, $2.5M — Northstar Ventures, European Regional Development Fund, Saker Capital Ltd.

## Investors

- Northstar Ventures (https://capitalatlas.ai/funds/northstar-ventures) — Series A
- European Regional Development Fund — Series A
- Saker Capital Ltd. — Series A
- Barclays Bank — Series A
- Legal & General Investment Management (https://capitalatlas.ai/funds/legal-general-investment-management) — Series A
- Turquoise International (https://capitalatlas.ai/funds/turquoise-international) — Series A
- PXN Group (https://capitalatlas.ai/funds/pxn-group) — Series A