# AdTheorent Holding Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adtheorent-holding-company

- Industry: Software
- Headquarters: New York, US
- Website: www.adtheorent.com
- Total disclosed funding: $4M
- Latest round: Series A (Sep 11, 2013)
- Investors on record: 3

## About

Founded in 2012 and based in New York, US, AdTheorent, Inc. formerly known as adTheorem, Inc. is a developer of an AI-integrated online solution for digital advertising. The company was founded by Dogan Aksoy and Josh Walsh. Mr. Jim Lawson serves as the CEO of AdTheorent, Inc as of 2021. In July 2021, MCAP Acquisition Corporation, a special acquisition purpose company, alongside Hana Financial Group, Monroe Capital, Palantir Technologies, and other unspecified investors, agreed to merge with AdTheorent, Inc. and will become a publicly listed company upon completion.

The company uses machine learning technology and solutions to provide marketers with effective advertising campaigns. Predictive targeting, geo-intelligence, audience extension solutions, and AdTheorent's in-house creative capacity, Studio AT, are all powered by the company’s machine learning platform. Its product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, as measured by each advertiser's real-world business goals, by leveraging only non-sensitive data and focusing on the predictive value of machine learning models.

AdTheorent had revenue of USD 39.9 million in the second quarter of 2021, and an EBITDA of USD 10.5 million.


The company will use the proceeds of the transaction to continue the growth and strategy for its company development.

## Funding rounds

- Series A, Sep 11, 2013, $4M — OmniCapital Group, Verizon Ventures, Mogility Capital

## Investors

- OmniCapital Group (https://capitalatlas.ai/funds/omnicapital-group) — Series A
- Verizon Ventures (https://capitalatlas.ai/funds/verizon-ventures) — Series A
- Mogility Capital (https://capitalatlas.ai/funds/mogility-capital) — Series A