# Adstrix

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adstrix

- Industry: Marketing/Advertising
- Headquarters: Tamaqua, US
- Website: www.adstrix.com
- Total disclosed funding: $0.6M
- Latest round: Seed (Sep 29, 2013)
- Investors on record: 1

## About

Adstrix is a technology-focused platform that simplifies the buying and selling of print advertising across the U.S., leveraging data-driven insights for effective audience targeting and efficient media purchases.Founded in 2011 in Tamaqua, US, Adstrix operates a programmatic print exchange that facilitates transactions between advertisers and publishers. The company was co-founded by Guy Amos and Oded Nachshon. In its latest funding round, Seed, Adstrix raised USD 0.55 mn, with Nielsen Innovate being one of the investors. The total funds raised by the company amount to USD 0.55 mn from 2 known deals.Adstrix's Programmatic Print Exchange provides a platform that enhances the buying and selling of print advertisements in newspapers and magazines throughout the United States. By utilizing Nielsen Scarborough data and other premium data sources, advertisers can effectively reach specific audiences with targeted advertising. The platform also features an automated bidding system that optimizes print media purchases in real-time, enabling advertisers to achieve cost-effective placements while reducing traditional media buying inefficiencies. With access to over 3,500 publications and a readership exceeding 120 million, Adstrix caters to both digital marketers and traditional advertisers aiming to engage with millennial audiences.Adstrix generates revenue by facilitating transactions on its programmatic print exchange platform. The model is based on automated bidding for print media placements, where advertisers can set budgets and maximum bids using CPM/eCPM metrics. Clients are charged on a per-transaction basis related to successful ad placements, which ensures that advertisers receive measurable results while publishers benefit from enhanced revenue opportunities. The platform effectively integrates B2B and direct-to-consumer transactions, aligning traditional print media with contemporary digital advertising strategies.Adstrix plans to utilize the recent funding from the Seed round to enhance its platform capabilities and potentially introduce new products aimed at improving programmatic print advertising functionalities. The company is also exploring opportunities to expand its services into new geographic regions, with specific targets yet to be determined. Recent strategic changes include Nielsen Innovate's divestiture of their stake in Adstrix, signaling a shift in shareholder dynamics.

## Funding rounds

- Seed, Sep 29, 2013, $0.6M — Nielsen Innovate

## Investors

- Nielsen Innovate (https://capitalatlas.ai/funds/nielsen-innovate) — Seed