# AdStage

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adstage

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.adstage.io
- Total disclosed funding: $16M
- Latest round: Series A (Feb 27, 2018)
- Investors on record: 12

## About

AdStage, Inc. is a digital advertising technology firm that offers a comprehensive suite of tools to optimize advertising campaigns across platforms like Google Ads, Facebook Ads, and Amazon PPC.Founded in 2012, AdStage, Inc. operates as a digital advertising technology company based in San Francisco, US. The company provides an integrated platform for managing online advertising campaigns. In April 2020, AdStage was acquired by TapClicks, Inc., a portfolio company of Boathouse Capital and SaaS Capital. The founder and CEO, Sahil Jain, has a background in building technology companies and driving innovation in the advertising space. AdStage has raised a total of USD 3.00 mn from investors including Forte Capital Management, HubSpot, Inc., and Verizon Ventures, with the latest funding being a Series A round in 2020.AdStage specializes in providing a suite of tools designed to streamline and enhance digital advertising across various platforms, including Google Ads, Facebook Ads, TikTok Ads, and Amazon PPC. Their core offerings include ad generation tools, such as the Ad Copy Generator and AI Ad Image Generator, which facilitate the creation of optimized advertising content tailored to specific platforms. Additionally, the company offers keyword research tools, including Keyword CPC Checker and Bulk Keyword Checker, aimed at improving targeting efficiency and return on investment for advertisers. AdStage's products cater to a diverse client base that includes digital marketing agencies, e-commerce businesses, and brands seeking to maximize their advertising impact in markets such as North America, Europe, and Asia-Pacific.AdStage generates revenue primarily through a subscription-based model, providing clients with tiered access to its suite of advertising tools and services. The company offers various pricing plans that accommodate different levels of usage, allowing businesses to select packages based on their advertising needs and budget. For instance, clients may subscribe to plans that include features such as ad performance analytics, audience targeting capabilities, and automated reporting. This structured transaction framework enables businesses, ranging from small startups to large enterprises, to leverage AdStage's proprietary tools to optimize their advertising efforts effectively.Following its acquisition in April 2020, AdStage plans to leverage its new position to develop more advanced advertising solutions and expand its product offerings. The company aims to introduce updated tools and features by late 2021, focusing on enhancing user experience and campaign analytics. Future market expansion efforts will target regions in Europe and Asia-Pacific, with expected entry by the end of 2022. The recent funding will be utilized to support these product developments and expansion initiatives, ensuring AdStage continues to evolve in the competitive digital advertising landscape.

## Funding rounds

- Series A, Feb 27, 2018, $3M — HubSpot, Inc., Forte Ventures, Verizon Ventures
- Series A, Sep 19, 2016, $2M — Verizon Ventures
- Series A, Aug 13, 2014, $8.9M — Rising Tide, Freestyle VC, Digital Garage, Inc., Verizon Ventures
- Seed, Feb 24, 2014, $1M — 500 Global, Quest Venture Partners, Freestyle VC, XG Ventures, Digital Garage, Inc., LAUNCH
- Seed, Jun 21, 2013, $0.1M — LAUNCH
- Seed, Mar 5, 2013, $1.4M — 500 Global, Quest Venture Partners, Freestyle VC, XG Ventures, Digital Garage, Inc., reinmkr inc., Double M Partners

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Quest Venture Partners (https://capitalatlas.ai/funds/quest-venture-partners) — Seed
- Freestyle VC (https://capitalatlas.ai/funds/freestyle-vc) — Seed, Series A
- XG Ventures (https://capitalatlas.ai/funds/xg-ventures) — Seed
- Digital Garage, Inc. — Seed, Series A
- reinmkr inc. — Seed
- Double M Partners — Seed
- LAUNCH (https://capitalatlas.ai/funds/launch) — Seed
- Rising Tide — Series A
- Verizon Ventures (https://capitalatlas.ai/funds/verizon-ventures) — Series A
- HubSpot, Inc. — Series A
- Forte Ventures (https://capitalatlas.ai/funds/forte-ventures) — Series A