# adsquare

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adsquare

- Industry: Marketing/Advertising
- Headquarters: Hennigsdorf, Germany
- Website: www.adsquare.com
- Total disclosed funding: $5.7M
- Latest round: Series A (Oct 27, 2014)
- Investors on record: 4

## About

Adsquare GmbH is a dynamic location intelligence platform that offers marketers powerful data analytics tools for optimizing their advertising campaigns through precise audience targeting and performance measurement.Founded in 2012 in Hennigsdorf, Germany, Adsquare GmbH specializes in location intelligence services for marketers. The firm has undergone significant development since its inception, focusing on enhancing its analytics capabilities. The founders include Arne Hildebrand, Fritz Richter, Sebastian Doerfel, and Tom Laband, the current CEO. The company raised USD 4.3 million in Series A funding in October 2014, led by Target Partners, with total funding reaching USD 4.3 million and a current valuation of USD 15.131 mn.Adsquare is a leading location intelligence platform designed to empower marketers with data-driven insights and tools for effective campaign management. The company's core offerings include a suite of solutions that streamline campaign planning, activation, and measurement, leveraging advanced location data analytics to optimize marketing performance. The platform's functionalities are geared towards advertisers, platform partners, and data owners, facilitating targeted engagement with the right audience and improving the overall effectiveness of marketing initiatives. Key use cases include monitoring store visits, optimizing drive-to-store campaigns, and attributing offline conversions. Adsquare serves clients across various geographical markets, including major regions in North America and Europe, enabling businesses and advertising agencies to harness location data for impactful advertising strategies.In 2023, Adsquare reported a revenue of USD 24.22 mn and an EBITDA of USD 3.49 mn. The company's revenue model is largely based on subscription services and partnerships, allowing clients access to its analytics and campaign management tools, thus aligning with their marketing goals.Following its most recent funding round in October 2014, Adsquare plans to utilize its capital to further innovate its product offerings and expand into new markets. The company is focused on developing new features for its platform to enhance user experience and improve data insights. Plans for expansion include targeting additional markets in Asia and Australia by 2025, which are seen as key opportunities for growth in location intelligence. The funding will support the development of these initiatives, helping to drive strategic growth in the upcoming years.

## Funding rounds

- Series A, Oct 27, 2014, $4.3M — BMP, Target Partners, Berlin Ventures
- Seed, Mar 12, 2013, $1.4M — BMP, Business Angels Club Berlin-Brandenburg, Berlin Ventures

## Investors

- BMP (https://capitalatlas.ai/funds/bmp) — Seed, Series A
- Business Angels Club Berlin-Brandenburg — Seed
- Berlin Ventures (https://capitalatlas.ai/funds/berlin-ventures) — Seed, Series A
- Target Partners (https://capitalatlas.ai/funds/target-partners) — Series A