# AdSparx

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adsparx

- Industry: Software
- Headquarters: Great Neck, US
- Website: www.adsparx.com
- Total disclosed funding: $0.6M
- Latest round: Angel (Jun 4, 2014)
- Investors on record: 4

## About

AdSparx Inc. is a digital advertising technology firm that specializes in optimizing marketing strategies to enhance engagement and visibility for businesses across various online platforms.Founded in 2013 in Great Neck, US, AdSparx Inc. focuses on providing advertising technology solutions. The founder, Lilesh Ghadi, has a history in digital marketing. The company has engaged in three deals, with its most recent being a transaction on September 22, 2020, when Discovery Communications, LLC acquired its assets. The latest funding round was an Angel round amounting to INR 35.000 mn, led by Indian Angel Network and included investors like GrowX Ventures and Mumbai Angels, bringing the total amount raised by the company to INR 35.000 mn.Adsparx specializes in advertising technology solutions designed to enhance digital marketing efforts for businesses. Their core offerings encompass a suite of tools aimed at optimizing ad placements and maximizing engagement metrics across various online platforms. These solutions help businesses target specific demographics effectively, addressing challenges such as low visibility and audience reach. The company serves a diverse client base that includes small to medium-sized enterprises and larger corporations seeking to improve their digital marketing strategies. Adsparx's products are marketed primarily in North America and Europe, with a focus on industries such as e-commerce, retail, and services, where effective advertising is critical to driving sales and customer retention.Adsparx generates revenue through a structured business model that includes subscription-based services tailored for businesses seeking ongoing access to their advertising solutions. Clients typically engage in tiered subscription plans that provide varying levels of service and features, with options suitable for both B2B and direct-to-consumer transactions. The firm's flagship products may include premium analytics tools and advanced targeting features that enhance advertising effectiveness. Pricing structures are designed to accommodate businesses of different sizes and needs, ensuring flexibility and scalability in their advertising strategies. The company actively collaborates with advertisers to develop customized partnerships, facilitating a robust transactional ecosystem that fosters long-term client relationships.Following its recent funding round on September 22, 2020, AdSparx Inc. aims to enhance its product offerings by developing new advertising solutions targeted at advanced analytics and improved user engagement. The company is exploring expansion into additional markets in Europe and Asia by the end of 2023. The funds from the Angel round will be allocated towards product development and market entry strategies.

## Funding rounds

- Angel, Jun 4, 2014, $0.6M — Indian Angel Network, Mumbai Angels, GrowX Ventures
- Seed, Aug 14, 2013 — M12

## Investors

- M12 (https://capitalatlas.ai/funds/m12) — Seed
- Indian Angel Network (https://capitalatlas.ai/funds/indian-angel-network) — Angel
- Mumbai Angels (https://capitalatlas.ai/funds/mumbai-angels) — Angel
- GrowX Ventures (https://capitalatlas.ai/funds/growx-ventures) — Angel