# AdScale

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adscale

- Industry: Internet
- Headquarters: Munich, Germany
- Website: www.adscale.de
- Total disclosed funding: $6.2M
- Latest round: Series C (May 25, 2010)
- Investors on record: 3

## About

AdScale is a digital advertising technology company that specializes in optimizing ad performance and revenue for publishers through advanced yield management solutions, enhancing efficiency across multiple channels.AdScale, founded in 2007 in Munich, Germany, operates as a digital advertising platform focused on yield management for publishers. The company was founded by Diederik Klaassen and Ron van der Lee, and Mati Ram currently serves as the CEO. It has successfully completed 4 deals and raised a total of USD 6.15 mn, with the latest funding round being Series C led by Time for Growth. AdScale’s current valuation stands at USD 82.00 mn.AdScale offers a comprehensive digital advertising platform designed to optimize yield management for publishers across various channels, including Display, Video, and Mobile. The platform enables publishers to enhance their advertising inventory through mechanisms such as Private Deals and Private Auctions, utilizing Real-Time Advertising technologies. The company caters to a broad clientele of publishers and advertisers, ensuring brand safety and maximizing advertisement visibility. With proprietary traffic filters, AdScale maintains high standards in inventory quality while targeting the European market to deliver diverse advertising formats.In 2014, AdScale reported a revenue of USD 29.50 mn and an EBITDA of USD 4.29 mn. The company's revenue model is transactional, involving partnerships with publishers and transactions with advertisers, primarily based on the visibility and engagement of displayed ads. This approach includes performance-based pricing and fixed-rate agreements, contributing to client satisfaction and retention, bolstered by a strong emphasis on brand safety and quality management.AdScale plans to launch new products designed to enhance its digital advertising capabilities, although specific release dates have not been disclosed. The company is also looking to expand into additional markets, focusing on increasing its presence in Europe by 2025. The recent funding of USD 6.15 mn from Series C will support these initiatives by enhancing product development and market expansion efforts.

## Funding rounds

- Series C, May 25, 2010, $6.2M — Time for Growth
- Series B, Jan 17, 2008 — HV Capital, Rocket Internet SE

## Investors

- HV Capital (https://capitalatlas.ai/funds/hv-capital) — Series B
- Rocket Internet SE (https://capitalatlas.ai/funds/rocket-internet-se) — Series B
- Time for Growth (https://capitalatlas.ai/funds/time-for-growth) — Series C