# Adriel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adriel

- Industry: Marketing/Advertising
- Headquarters: Newark, US
- Website: www.adriel.com
- Total disclosed funding: $17M
- Latest round: Series B (Feb 17, 2022)
- Investors on record: 10

## About

Adriel, Inc. specializes in data integration and visualization solutions tailored for digital marketing teams, streamlining the process of data collection and reporting to support data-driven decision-making.Founded in 2017, Adriel, Inc. operates from Newark, US, providing a platform that integrates various marketing data sources. The company has successfully completed 5 deals, with the latest being a Series B funding round in February 2022, which raised KRW 15 billion, led by Shinhan Venture Investment and supported by investors such as KT Investment and Quantum Ventures Korea. The CEO and co-founders, Olivier Duchenne and Sophie Eom, have a strong entrepreneurial background, although specific details on previous ventures are not documented.Adriel offers a comprehensive data integration and visualization platform tailored for digital marketing teams. The core product includes over 650 no-code data connectors that enable users to seamlessly import and unify data from various paid, organic, and eCommerce channels. This platform simplifies the process of data collection and reporting, allowing users to generate insightful dashboards and reports efficiently. Adriel's services are utilized globally, focusing on enhancing marketing performance and growth strategies across diverse industries.Adriel generates revenue primarily through subscription-based models, where clients pay for access to the platform's features. Marketing agencies and brands engage with Adriel to manage multiple client accounts, leveraging the platform for visualizing performance metrics and streamlining reporting processes. Pricing plans are tailored to the specific needs of clients, varying based on the number of data connections and required support, with dedicated onboarding and customer support enhancing user experience.In February 2022, Adriel, Inc. raised KRW 15 billion in Series B funding to recruit talent and expand its global presence. The company plans to enhance its product offerings and may introduce new features designed to better serve marketing teams. Upcoming expansions will focus on penetrating markets in Europe and Asia by the end of 2023, leveraging the recent funding to support these growth initiatives.

## Funding rounds

- Series B, Feb 17, 2022, $13M — LB Investment, Shinhan Venture Investment, Korea Investment Partners, KT Investment, Quantum Ventures Korea
- Series A, Jul 3, 2019, $4.3M — Korea Investment Partners, BA Partners, Woowa Brothers
- Seed, Jun 1, 2018, $0.7M — Spring Camp, Korea Tech Incubator for Startup
- Seed, May 28, 2018 — Spring Camp
- Seed, May 15, 2018 — Naver D2 Startup Factory

## Investors

- Naver D2 Startup Factory (https://capitalatlas.ai/funds/naver-d2-startup-factory) — Seed
- Spring Camp (https://capitalatlas.ai/funds/spring-camp) — Seed
- Korea Tech Incubator for Startup — Seed
- Korea Investment Partners (https://capitalatlas.ai/funds/korea-investment-partners) — Series A, Series B
- BA Partners (https://capitalatlas.ai/funds/ba-partners) — Series A
- Woowa Brothers — Series A
- LB Investment (https://capitalatlas.ai/funds/lb-investment) — Series B
- Shinhan Venture Investment (https://capitalatlas.ai/funds/shinhan-venture-investment) — Series B
- KT Investment (https://capitalatlas.ai/funds/kt-investment) — Series B
- Quantum Ventures Korea (https://capitalatlas.ai/funds/quantum-ventures-korea) — Series B