# Adrich

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/adrich

- Industry: Software
- Headquarters: Pittsburgh, US
- Website: www.adrich.io
- Latest round: Seed (Feb 26, 2019)
- Investors on record: 3

## About

Adrich is an innovative company specializing in an IoT-powered platform designed to enhance consumer insights and optimize replenishment strategies for brands, thereby improving operational efficiency in the consumer market.Founded in 2016, Adrich operates from Pittsburgh, US, focusing on providing a smart consumption platform that drives consumer insights for brands. The company has initiated three deals, with its most recent deal dated February 26, 2019. Adhithi Aji and Ahsan Habib serve as the CEO and co-founders, respectively.Adrich specializes in an IoT-powered smart consumption platform designed to enhance consumer insights and facilitate smarter replenishment for brands and consumers. The platform enables brands to gather continuous, real-time, and non-intrusive data regarding product usage, helping them understand consumer behaviors and consumption patterns more accurately. Key functionalities include smart reorder subscriptions, which optimize inventory management and reduce churn rates in subscription services by aligning product deliveries with actual consumer consumption. Adrich’s offerings are particularly relevant for consumer packaged goods (CPG) brands, subscription services, and retailers looking to improve engagement and operational efficiency. The company serves a diverse clientele, including well-known consumer brands across various geographical markets, focusing on North America and Europe, which are critical markets for consumer insights and ecommerce technologies.Adrich generates revenue primarily through subscription-based models and strategic partnerships with consumer brands and retailers. These business transactions typically involve brands subscribing to the platform to gain access to detailed analytics and consumer insights, which in turn support sales growth and marketing strategies. The pricing structure is often tailored to accommodate different levels of engagement and data analytics requirements, allowing brands to select plans that align with their specific operational goals. The platform's flagship offering, which includes smart replenishment solutions, facilitates repeat purchasing and aims to reduce customer acquisition costs, driving predictability in revenue for both Adrich and its clients. This transactional framework strengthens the brand-consumer relationship, positioning Adrich as a valuable partner in the evolving landscape of connected commerce.In February 2019, Adrich raised an undisclosed amount of Seed funding from new investor Sony Innovation Fund. This funding will be utilized to develop new products aimed at enhancing consumer engagement and expanding into new geographic markets, specifically targeting regions in Asia and South America by the end of 2023. The company is focused on leveraging its innovative platform to roll out additional features and capabilities that serve the evolving needs of its clients.

## Funding rounds

- Seed, Feb 26, 2019 — Sony Innovation Fund
- Seed, Jul 7, 2016 — Innovation Works, Startbot

## Investors

- Innovation Works (https://capitalatlas.ai/funds/innovation-works) — Seed
- Startbot — Seed
- Sony Innovation Fund (https://capitalatlas.ai/funds/sony-innovation-fund) — Seed