# Ador

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ador

- Industry: Internet
- Headquarters: Seattle, US
- Website: www.ador.com
- Total disclosed funding: $36M
- Latest round: Series C (Aug 3, 2011)
- Investors on record: 3

## About

Ador, Inc. is a women's clothing retailer that specializes in essential fashion categories, offering diverse selections including dresses, swimwear, skirts, and accessories designed for various body types and occasions.Founded in 2009 in Seattle, US, Ador, Inc. focuses on women's apparel. The company was acquired by Lightinthebox in January 2014. The founding team includes Aleksey Khorkov, Gilles Dufour, Hadrien de La Tour, and Love Vyas. The current CEO is Elektra Smith.ADOR specializes in offering a diverse range of women's clothing, focusing on essential categories such as dresses, skirts, swimwear, and accessories. Their product lineup caters to various body types, including petites and plus sizes, thus addressing the need for inclusivity in women's fashion. The clothing is designed for multiple occasions, from casual outings to formal events, ensuring that customers have access to versatile wardrobe options. ADOR's target customer base includes fashion-conscious women looking for trendy, stylish options that enhance their personal style. The company serves markets across the United States, Canada, the United Kingdom, and several European countries, including Germany, France, and Spain, making its products accessible to a wide-ranging demographic.ADOR's revenue model primarily revolves around direct-to-consumer sales through its online platform, which facilitates straightforward transactions for end-users. Customers can browse a variety of collections, including new arrivals and best sellers, and directly purchase items from the website. Each transaction typically involves the selection of products, adding them to a virtual shopping bag, and proceeding to checkout, where payment is processed for the selected merchandise. The pricing structure reflects the quality and style of ADOR's offerings, providing customers with an array of options at various price points. This allows the brand to cater to different consumer preferences while promoting flagship collections, such as the Wedding Guest Collection and Ador Essentials, which are designed to meet specific customer needs and occasion-based requirements.Following its acquisition in January 2014, Ador, Inc. is focused on expanding its product line to include new seasonal collections aimed at addressing evolving fashion trends. Plans include targeting additional geographic markets in Europe and Asia by the end of 2025. The recent funding of USD 8.96 mn will support these initiatives, allowing for enhanced marketing efforts and product development.

## Funding rounds

- Series C, Aug 3, 2011, $36M — Kleiner Perkins, DAG Ventures, Liberty Interactive Corporation
- Series B, Jul 8, 2010 — Kleiner Perkins

## Investors

- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series B, Series C
- DAG Ventures (https://capitalatlas.ai/funds/dag-ventures) — Series C
- Liberty Interactive Corporation — Series C