# AdMob

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/admob

- Industry: Marketing/Advertising
- Headquarters: Mountain View, US
- Website: www.admob.com
- Total disclosed funding: $47M
- Latest round: Series C (Jan 29, 2009)
- Investors on record: 4

## About

AdMob is a mobile app monetization platform that enables developers to generate revenue through in-app advertisements and provides a suite of analytics tools for optimizing user engagement.Founded in 2006 in Mountain View, US, AdMob is a mobile advertising company that specializes in monetization solutions for app developers. In November 2009, Google Inc. acquired AdMob for USD 750 mn. AdMob has completed a total of five deals since its inception. The company's offerings have evolved to cater to the growing mobile advertising market, enhancing its value proposition for app developers.AdMob's primary offering is a comprehensive mobile app monetization platform designed to facilitate revenue generation for app developers through in-app advertisements. The service allows developers to integrate various ad formats, including native, rewarded, banner, video, and interstitial ads, thereby enhancing user engagement while maximizing revenue opportunities. AdMob provides actionable insights and advanced reporting tools to help app developers understand user interactions and optimize their monetization strategies effectively. The platform serves a diverse client base, including app developers and publishers across various industries, from gaming to utilities. AdMob's products are available globally, catering to markets in North America, Europe, Asia, and other regions, enabling developers to access a vast network of advertisers and monetize their applications efficiently.AdMob's revenue model primarily revolves around advertising transactions, where app developers earn revenue by displaying ads within their applications. The platform operates on a cost-per-impression (CPI) and cost-per-click (CPC) basis, allowing advertisers to bid in real-time for ad placements. This competitive bidding process ensures that the highest bidder secures the ad space, maximizing returns for app developers. AdMob's clients, which include a significant percentage of top-tier app developers, can engage in various revenue-generating activities such as direct advertising partnerships and strategic in-house campaigns. By leveraging AdMob's advanced mediation technology, developers can optimize their ad inventory across multiple networks, ensuring consistent revenue flow from their applications.Following its acquisition by Google Inc., AdMob is poised to enhance its product offerings and expand into new markets. The company plans to roll out new features and ad formats tailored for emerging markets within the next year. Additionally, the funding from the acquisition will facilitate investments in technology infrastructure to support these initiatives. The focus will be on expanding services in regions such as Asia and Europe, capitalizing on the growing demand for mobile advertising solutions.

## Funding rounds

- Series C, Jan 29, 2009, $13M — Draper Fisher Jurvetson, Northgate Capital
- Series C, Oct 21, 2008, $16M — Accel, Hong Shan
- Series B, Mar 28, 2007, $15M — Accel, Hong Shan
- Series A, Sep 7, 2006, $4M — Hong Shan

## Investors

- Hong Shan — Series A, Series B, Series C
- Accel (https://capitalatlas.ai/funds/accel) — Series B, Series C
- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series C
- Northgate Capital (https://capitalatlas.ai/funds/northgate-capital) — Series C